Asia Pacific Hotel Industry Sentiment Survey Response (COVID-19)

The purpose of the questionnaire is to gather responses on the impact of COVID-19 including the measures taken during COVID-19 and in preparation for post COVID-19 in the hospitality industry across Asia Pacific.
Hok Yean CHEE

The purpose of the questionnaire is to gather responses on the impact of COVID-19 including the measures taken during COVID-19 and in preparation for post COVID-19 in the hospitality industry across Asia Pacific.

Key Highlights

Most Impacted Factors During COVID-19
 
 



Common Measures During COVID-19 (>80% of the surveyors)
 
  • Reduce Shift/Work Hours
  • Freeze Hiring
  • Encourage Employees to Take Annual Leave
  • Reduce Operational Hours of F&B Outlets
  • Suspension/Delay of Capital Expenditure
  • Temporary Closure of Other Facilities in Hotel
  • Allow Flexibility for all Hotel Bookings (Full Refund/Credits/Waive Rebooking Fees)
  • Reduce Operational Costs
Common Measures In Preparation of the COVID-19 Recovery (>60% of the surveyors)
 
  • Staff Training/ Retraining
  • Decreased Outsource Manpower/Part-Timers
  • Market Stay Packages
  • Public Relations Efforts
  • Change in F&B Sales Strategy
Profile of Respondents
 
  • Operators at both property and corporate levels 
  • Private and institutional property owners 
Source: HVS
 
Q1: Luxury Hotels – To what extent do you think that these factors affect your hotel during COVID-19? Rate the following factors from 1 to 5, with 1 as "least impact" and 5 as "most impact".
Source: HVS

Q1: Upscale Hotels – To what extent do you think that these factors affect your hotel during COVID-19? Rate the following factors from 1 to 5, with 1 as "least impact" and 5 as "most impact".
Source: HVS
 
Q1: Midscale Hotels – To what extent do you think that these factors affect your hotel during COVID-19? Rate the following factors from 1 to 5, with 1 as "least impact" and 5 as "most impact".
Source: HVS
 
Q2: What are the measures taken during COVID-19?
Source: HVS
 
Source: HVS
 
Source: HVS
 
Source: HVS
 
Source: HVS

Q3: What are the measures taken in preparation of the recovery? 
Source: HVS
 
Source: HVS
 
Source: HVS
 
Source: HVS
 
Source: HVS
 
Q4: What are the new management and operational strategies post-COVID-19?

Room Department
 
  • Focus on driving occupancy post-COVID first before room rates
Marketing
 
  • Focusing and targeting recovering markets (i.e. Asia, Leisure) 
  • Redirect marketing efforts to local or regional markets 
  • Increase marketing efforts to stay relevant in the market 
  • Increase marketing efforts to corporate accounts 
  • Focusing on promotions with packages to drive volume when market recovers
  • Maintain and follow-up relationship with top, regular and new clients  
Property-Level
 
  • Drafting New “normal” operation SOPs and post crisis event calendar for better preparation
  • Delay non-urgent capital expenditure spending 
  • Capitalise on available government schemes 
  • Scaling down on costs 
  • Divert discretionary spending to areas which will have direct positive impact on customer experience such as operations, renovations, technology upgrades and service training
Hok Yean CHEE is the Regional President of HVS Asia Pacific. She has 30 years of experience in more than 30 markets across 19 countries in Asia Pacific, providing real estate investment advisory services for a wide spectrum of property assets. Her forte lies in providing investment advisory on hotels and serviced apartments including brokerage, strategic analyses, operator search, market feasibility studies, valuations and litigation support. For further information, please contact: [email protected]
Chariss Kok Xin is a Manager with HVS Singapore. She graduated from Glion Institute of Higher Education with a Bachelor of Arts in Hospitality Real Estate Finance and Revenue Management. Since joining, she has been engaged in numerous market research, feasibility studies and valuations in the Asia Pacific region that include Australia, Indonesia, Malaysia, Maldives, Papua New Guinea, Philippines, Seychelles, Singapore and Vietnam. For further information, please contact: [email protected]

About Peggy Lee

Peggy Lee is an Analyst with HVS Singapore She graduated from Singapore Institute of Technology with a Bachelor of Degree in Hospitality Business. Since joining, she has been engaged in numerous market research, feasibility studies and valuations in the Asia Pacific region that include Malaysia, Maldives and Singapore. For further information, please contact: [email protected]

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