Hala Matar Choufany, President of Middle East, Africa, and South Asia for HVS, together with Turab Saleem, Head of Tourism and Hospitality at Knight Frank, contributed to the article on the future of tourism in the Kingdom of Saudi Arabia
Saudi Arabia is entering an entirely new tourism landscape with its Saudi Vision 2030 initiatives. With a strong economic outlook, a diversification of its economy, and significant governmental support, the hospitality and tourism markets across the Kingdom are expected to thrive over the next decade. In this article, we discuss the most important tourism indicators in the Kingdom.
The Middle East consists of a diverse range of hotel markets that are stimulated by varied segments of the demand and investment sphere. Hala Matar Choufany, president of HVS Middle East, Africa and South Asia, gives us an in-depth look at where the region’s hotel industry stands and what’s likely to unfold in 2022.
HVS is pleased to share the Hospitality GCC- Hotel Owner & Investor Survey. Despite the challenges and uncertainty, there will be better times and the hospitality and travel market will eventually come out stronger. The future winners are those that will create an ecosystem that is built on ethical principles and promotes a behavior that reflects a good corporate citizenship. Finally a strong risk mitigation approach, flexibility and innovation will remain key traits of successful organization
The increasing concern over the COVID-19 implications on the travel and tourism sector coupled with a challenging economic outlook for the GCC region will have a major impact on the recovery of the hotel sector. Although COVID-19 has challenged our fundamental forecasting approach that typically relies on predictable market trends and metrics, we share our assumptions pertaining to what the recovery model may look like for select cities in the GCC and the likely impact on EBITDA.
The Middle East Hotel Survey 2011 includes 352 hotels and some 93,500 hotel rooms (an increase of 36% on last year) across 52 cities in the Middle East, making it one of the most reliable benchmarking surveys in the region.
HVS’s Middle East Hotel Survey for 2010 covers 259 hotels totaling 68,888 rooms. This year, we have included for the first time some additional submarkets, notably in the UAE, Kingdom of Saudi Arabia and Egypt.