BUENOS AIRES, January 31, 2008 - For HVS Buenos Aires, 2007 was a prosperous year, as the office actively participated in the tourist boom in the region. The number of assignments grew significantly as the need for consulting services in countries including Argentina, Chile, Peru, Colombia, Uruguay and Panama were in high demand.
"The hotel industry keeps pace with the growth of the economy at a global level," explains Arturo Garcia Rosa, Managing Director of HVS Buenos Aires. "For Latin American countries, opportunities for development are abundant, not only because of the dissemination of its cultural attractions, natural landscapes, history and gastronomy, but also because they have become an alternative to the main tourist destinations, due to the exchange rate against hard currencies, the threat of global terrorism and natural disasters."
Garcia Rosa adds that consequently, the office brought on new consultants to the firm. With expertise in several disciplines, the team grew more than 20%, compared to 2006.
Garcia Rosa, who has just celebrated his 30th year in the hospitality industry, has participated as a speaker in some of the most renowned industry seminars and conferences in Argentina and neighboring countries, all related to hotel investments and real estate. These conferences include: "Salón del Mercado Inmobiliario", the major Real Estate conference in the country, targeted to Real Estate investors, developers, financial entities, government agencies, professionals and final consumers; "Encuentro Nacional de Arquitectura y Turismo" (Architecture and Tourism Seminar); "New Location", Real Estate conference in Buenos Aires; "Congreso Nacional Hotelga (Tourism Congress for the South American Hotel Industry, in Iquique, Chile) and "2do. Seminario Amcham de Turismo" (2nd. Tourism Seminar organized by the American Chamber of Commerce in Argentina, oriented to hotel investments.)
Garcia Rosa's extensive experience has influenced the professional sector and the academic arena and has helped to position HVS as a leader in hospitality consulting in South America. His wide range of articles throughout the years serves as testimony to his global vision and breadth of knowledge. He participated as an expert in a special edition of Argentina's "Buenos Aires Herald", which focused on various subjects such as marketing, legal affairs, hospitality and real estate.
Among the HVS Buenos Aires 2007 accomplishments are:
- Patagonia Virgin & Park Hyatt Patagonia - Chile
HVS Buenos Aires worked on the Financial Projections and Valuation Update for this mixed-use project located in Frutillar, in the Chilean Patagonia. The project is one of the initiatives of the Said Group, which owns companies such as Coca Cola Andina, Ericsson, a fishing firm, shopping malls and other businesses including financial services. Patagonia Virgin will be the first major resort in the area and will be strategically located by the Lake Llanquihue, facing the volcanoes of what is know as "the tenth region". HVS assisted the Group by preparing a Market Study, a Feasibility Analysis and a Valuation for the proposed hotel, which to date will be branded and named "Park Hyatt Patagonia." The investment amounts to near US $200 million and includes a Jack Nicklauss designed 18-hole golf course (the first in the country), a wellness center, meeting space, residential offer with over 400 units, a "village", sports and sailing facilities and services, sailing activities, a polo field and 40 hectares of natural woods.
- Grupo Brescia for Libertador Hotels (Hotel Chain) - Peru
Peru evidenced strong growth in tourism over the last three years. Both international chains and local groups anticipate significant expansion and new projects. Among the most important ones is Group Brescia, the main business holding in Peru, the world lead manufacturer of tin, fish flour and explosives, owners of Continental Bank and of Rimac, the main insurance company, among other properties, according to Garcia Rosa. The Group owns the "Hoteles Libertador" chain with properties in the most important tourist spots in the country. HVS was summoned by the Group over a year ago and has been standing by their side since then. The Group has entrusted HVS Buenos Aires with the fulfillment of what will become the most important hotel and convention center in Lima, involving an investment of US $65 million as well as the development of the first luxury resort at Valle Sagrado (Sacred Valley), with an investment of other US $ 25 million. HVS Buenos Aires was responsible for the Strategic Planning to reposition the chain, which led to negotiations with Luxury Collection and Westin brands, both of which will be incorporated to the properties.
- Cencosud for Costanera Center (Mixed Use Project) - Chile
Holding Cencosud is investing near US $300 million in a 650 thousand square meter undertaking that includes shopping mall, hypermarket, a 250 meter high tower - to be the highest one in Latin America designed by renowned architect Cesar Pelli-, movie theaters, offices and 3 other towers, two of which will host a luxury and a four-star hotel. HVS Buenos Aires has carried out a market study and is presently assisting Cencosud in the Brand Analysis and Negotiation for Management Agreement with an International Hotel Brand for both hotels. HVS Buensos Aires believes that this project will represent an important challenge on account of its magnitude. According to estimates, this "mini town" will host 40 thousand people when operating.
- Faena Properties / Faena Hotel & Universe – Argentina
Faena, designed by Phillipe Stark, is today one of the most prestigious and trendy luxury hotels in the Puerto Madero area, one of the most demanded locations in Buenos Aires. HVS Buenos Aires participated in the projected 5 star hotel "The Aleph Buenos Aires", launched last November in London, that will become, though independent of the first, the following stage of Faena´s projects. HVS Buenos Aires had the opportunity to get involved in a great project designed by renowned architect Norman Foster that will undoubtedly be significant to the city. HVS Buenos Aires also assists Faena Group in new developments in Latin America and potential markets.
- FSA (First South American) – Argentina
HVS Buenos Aires is participating in the opening of St. Regis Hotel in Puerto Madero, the first one with this brand in South America, expected to open in 2010. The decision to build a St. Regis at this location came after several years of analysis and was brought about HVS Buenos Aires office that assisted FSA with the Feasibility Study and Brand Negotiation. The investment will almost reach US $50 million and will feature 160 rooms. The building will be partly sold as residences, where permanent travelers will have access to the hotel facilities (spa, swimming pools, etc.
For more information, contact
HVS Buenos Aires
Marketing & Communications
Phone: +5411 4515 1461
HVS Global Hospitality Services is the leading consulting firm dedicated to the hotel, tourism and leisure industries. Founded by Steven Rushmore in 1980, HVS currently has 24 strategically located offices around the world and a staff of over 300 highly trained consultants to fulfill a wide range of requirements related to the industry.
The Buenos Aires office of HVS actively works in the Latin American market, offering a wide range of services both to the hotel industry and tourist destinations as well. Run by Arturo Garcia Rosa, it focuses on the development of new projects in the entire region, including countries such as Chile, Peru, Ecuador, Colombia, Venezuela, Panama, Costa Rica, Bolivia and Paraguay, among others.
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