;

HVS Announces Opening of Dubai Office

Steve Rushmore, President and Founder of HVS, the global leader for hospitality consulting and valuation services, is pleased to announce the opening of the Dubai office of HVS.

Steve Rushmore, President and Founder of HVS, the global leader for hospitality consulting and valuation services, is pleased to announce the opening of the Dubai office of HVS.

Mrs. Hala Matar Choufany will direct HVS Dubai, the company’s first formal presence in the Middle East, although the HVS London office has conducted a huge amount of work in the region over the past fifteen years. The HVS Dubai office will be responsible for the firm’s valuation and consulting work throughout the Middle East region, including Egypt.

“An HVS presence in Dubai is critical,” according to Rushmore. “In the last three years alone, our London office has doubled the number of consultants specialising in the Middle East region because of its growing importance in the world of hotel development.”

Mrs. Choufany joined the HVS London office in 2005, transferring to HVS Shanghai in 2006, where she helped strengthen the HVS business in Asia, before moving to Dubai in 2007. She was appointed a Director in 2008. Since joining HVS, she has worked on several mid- and large-scale mixed-use developments, conducted numerous hotel valuations, feasibility studies and operator searches, and provided strategic advice, return on investment and market studies in Europe, the Middle East, and Asia.

Prior to joining HVS, Hala had four years of operation and managerial hotel industry experience, with firms including PricewaterhouseCoopers, Al-Kharafi Holdings and Hard Rock Cafe. She has lectured at Notre Dame University in Lebanon, her native country, on International Travel & Tourism. She holds an MPhil from Leeds Metropolitan University, United Kingdom; an MBA from IMHI (ESSEC – Cornell) University, Paris, France; and a BA in Hospitality Management from Notre Dame University, Lebanon.

Note for Editors:

HVS is a global consulting and services organisation focused on the hotel, restaurant, timeshare, gaming and leisure industries. Established in 1980, HVS performs more than 3,000 assignments per year for virtually every major industry participant. HVS is client driven, entrepreneurial and dedicated to providing the best advice and services in a timely and cost efficient manner.

For more information, Hala Matar Choufany can be contacted at hchoufany@hvs.com or telephone: +971 50 459 7930.

Hala Matar Choufany
Director
HVS – Dubai Office
Dubai Silicon Oasis Headquarter Building – 4th Floor
P.O. Box 341041
Dubai, U.A.E.

3 May 2008