Denver, CO: HVS is pleased to announce that Lizzette Casarin, Marketing and Special Projects Director for the HVS U.S. Consulting and Valuation Services group, will be appearing at the 2016 Travel and Tourism Research Association (ttra) 47th Annual International Conference scheduled for June 14th through 16th at the Marriott Vail Mountain Resort in Vail, Colorado. This year’s Conference will be focused on Leading Tourism Research Innovation for Today and Tomorrow.
Founded in 1970, the ttra is a non-profit association whose purpose is to enhance the quality, value, effectiveness, and use of research in travel marketing, planning and development. ttra strives to be a leader for the global community of practitioners and educators engaged in research, information management and marketing in the travel, tourism and hospitality industries, while creating business opportunities for its members. Members in ttra represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, and research providers/consultants.
Lizzette will be participating on a panel discussion dealing with the pertinent topic of “Sharing Economy Measurement” scheduled for Wednesday, June 15th, 10:30 - 11:45 am. According to Rod Clough, MAI, Managing Partner of HVS Consultant & Valuation Services, “Lizzette is eminently qualified to discuss this subject. Since joining HVS 16 years ago, she has been involved in multiple aspects of the firm’s Consulting & Valuation practice, from gathering information from our massive databases for use in the analysis and forecasting of market trends to performing valuation, feasibility, and consulting projects in the U.S. and Mexico. She now heads up our marketing and special projects department.”
As an integral component of the presentation, Lizzette will be addressing the impact of Airbnb on the hotel industry and provide insightful research on the exceptional growth of this organization at an unprecedented pace. HVS findings will be reviewed to include the positive and negative effects of Airbnb on the overall economy, with a special emphasis on the New York City hotel market.
Lizzette earned her bachelor's degree in Business Administration in Mexico. Her past hospitality experience includes firsthand roles in hotel project management, development, and marketing. She has collaborated on highly sensitive and confidential projects for the Mexican government and handled logistics for the sale and reorganization of several large hotel portfolios in Mexico.
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