Sara Olson

Vice President, Boulder

Consulting Experience

Hoteliers ply a challenging trade. The best hotel consultants know this firsthand. Sara Olson graduated magna cum laude from the University of Denver with a degree in Hotel, Restaurant, and Tourism Management and has worked in both sales and front desk operations in full-service and extended-stay hotels. As a state certified general appraiser and Vice President with HVS and based in the firm's satellite office in Omaha, Sara uses this experience and training to explore every level of a hotel’s operations from the ground up. She asks questions and investigates avenues that can reveal important clues to how a hotel or market performs—crucial components in a proper hotel valuation or feasibility study. Although her experience and hospitality industry knowledge spans many nationwide markets, Sara is among the firm's experts on the Omaha and Kansas City markets.

Sara's hospitality career has been focused on the Rocky Mountain and Midwest regions, where her expertise has translated into HVS articles on a variety of hotel markets. A native of Omaha, Nebraska, Sara's hands-on hotel experience began at the Magnolia Hotel in Omaha and continued at Hospitality Real Estate Counselors in Denver and the Hyatt Summerfield Suites hotel in Broomfield, Colorado.

Deeply invested in education, Sara is a member of the National Society of Collegiate Scholars. As part of the Cherrington Global Scholars program, she studied abroad at the Institute for American Universities in Aix-en-Provence, France. She also served as Director of Operations for the student-run DU Vin Festival, helping to raise money for scholarships. She likes to spend time away from work in the outdoors, golfing when the weather is warm and taking to the slopes at wintertime.