The exhaustive work required for a comprehensive appraisal of a full-service hotel can produce a real exhilaration once the job is done. This sense of accomplishment passes from consultant to client, and it’s something Brett Russell has delivered over the course of more than 500 hotel assignments with HVS. A Senior Vice President with HVS Denver and HVS Director of Business Development, Brett’s 15-year career in hospitality spans hotel operations, management, and development. He has overseen or conducted appraisals, market studies, and feasibility studies for boutique and branded hotels, lodges, and resorts throughout the Americas, focusing on proposed full-service hotels and resorts. Brett works to match a client’s scope of perspective on a hotel project from its initial stages, asking investigative questions in the field; reviewing project proposals, plans and performance metrics; evaluating proposed development sites; and analyzing data from comparable hotel sales and competitive properties. Whether you need guidance on a hotel’s projected value, the viability of a hotel transaction, or the feasibility of a repositioning or new build, you can trust Brett’s rock-solid conclusions to anchor your decisions.
Brett’s mixed-use experience includes the Doral Golf Resort and Spa in Miami; the PGA National Golf Resort in Palm Springs, Florida; the Mammoth Ski Resort in Mammoth Lakes, California; the Steamboat Springs Ski Resort in Steamboat Springs, Colorado; and several properties in Aspen, Colorado. Brett has also been involved with the redevelopment of historic buildings in Albuquerque, Denver, and Buffalo, as well as hotel transactions in top resort markets in the U.S. and Caribbean.
Brett hosted the 2012 HVS Regional Hotel Valuation Summit in Denver and has represented HVS at major U.S. lodging conferences, where his experience in every niche of hotel work and intimate knowledge of regional market trends has made him a sounding board sought out by hotel developers, owners, and lenders. Brett graduated from the University of Mount Union in Alliance, Ohio. He is a certified general appraiser in Colorado and surrounding states.
Brett grew up in Buffalo, New York, before moving to central Ohio for college. Having stayed in the Cleveland area for several years, he later settled with his family in Boulder, Colorado, where he enjoys spending time with his wife, two sons, and daughter; volunteering for community events and with his children’s sports teams; skiing and snowboarding; and serving as captain of his ice hockey team.