A Vice President at HVS, Breanna S. Smith has extensive experience consulting in lodging markets throughout the Pacific Northwest, as well as in California, Montana, and Alaska. Breanna has also overseen assignments across the U.S. Since joining HVS, Breanna has evaluated hotels of all asset classes and has consulted on numerous proposed developments, including urban, coastal, suburban, and rural markets.
Her services have included hotel appraisals, market studies, and feasibility studies for proposed hotels. She specializes in providing in-depth market research and positioning complex or distinctive assets, including the following notable projects:
- Proposed Ritz Carlton & Branded Residences, Portland, OR
- Proposed Woodlark Hotel Portland, Portland, OR
- Proposed InterContinental Avenue Bellevue, Bellevue, WA
- Proposed Hotel Carlin at Carlin Bay, Harrison, ID
- Proposed Boutique Retreat, McMinnville, OR
- Proposed Lodge, San Clemente, San Clemente, CA
- Market Study Wine Region Hotel, Sunnyslope, ID
- Eritage Resort, Walla Walla, WA
- Cannery Pier Hotel & Spa, Astoria, OR
- Hotel 43, Boise, ID
Breanna's clients include hotel ownership groups, independent investors, and regional and local banks. Clients consistently comment on Breanna’s thoroughness in her analyses and her professional and friendly manner. They value her market knowledge, her strong service-oriented mindset, and her commitment to timing and delivery.
In addition to her consulting and valuation work, Breanna has authored numerous articles on the performance trends and dynamics of hotel markets in the Pacific Northwest, as well as on topics such as revenue management. She has also been a guest speaker for local tourism organization events. Her research and speeches at industry events are testament to her credibility in the market and demonstrate her ability to collaborate with clients in a variety of venues.
A state-certified general appraiser, Breanna is in the final stages of obtaining her MAI designation with the Appraisal Institute, a testimony to her commitment to the quality of her appraisal and consulting work.
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HVS is the nation's leading consulting firm that is laser-focused on the hospitality sector. The firm provides expertise through every phase of ownership across a wide range of hospitality assets. We help clients succeed in the complex consulting arena, from feasibility studies to exit strategies and everything in between.