Breanna S. Smith

Consulting Experience

A Vice President at HVS, Breanna S. Smith has extensive experience consulting in lodging markets throughout the Pacific Northwest, as well as in California, Montana, and Alaska. In addition, Breanna has authored numerous articles on the performance trends and dynamics of hotel markets in the Pacific Northwest, as well as on topics such as revenue management. 

Since joining HVS in 2015, Breanna has evaluated hotels of all asset classes and has consulted on numerous proposed developments, including urban, coastal, suburban, and rural markets. Breanna has also overseen assignments across the U.S.

She specializes in providing in-depth market research and positioning complex or unique assets, including the following notable projects:

• Proposed Ritz Carlton & Branded Residences, Portland, OR
• Proposed Woodlark Hotel Portland, Portland, OR
• Proposed InterContinental Avenue Bellevue, Bellevue, WA
• Proposed Hotel Carlin at Carlin Bay, Harrison, ID
• Proposed Boutique Retreat, McMinnville, OR
• Proposed Lodge, San Clemente, San Clemente, CA
• Market Study Wine Region Hotel, Sunnyslope, ID
• Eritage Resort, Walla Walla, WA
• Cannery Pier Hotel & Spa, Astoria, OR
• Hotel 43, Boise, ID

Education

BSBA – Daniel’s College of Business, University of Denver

Other Specialized Training Classes Completed:
Uniform Standards of Professional Appraisal Practice – 15 hours
Basic Appraisal Principles – 30 hours
Basic Appraisal Procedures – 30 hours
Oregon Supervisory Appraiser/Assistant Course – 5 hours
General Appraiser Income Approach (Parts I and II) – 60 hours
General Appraiser Site Valuation and Cost Approach – 30 hours
General Appraiser Sales Comparison Approach – 30 hours
General Appraiser Market Analysis and HBU – 30 hours
General Appraiser Report Writing and Case Studies – 30 hours
Real Estate Finance, Statistics, Valuation Modeling – 15 hours
Commercial Appraisal Review – 15 hours
Expert Witness for Commercial Appraisers – 15 hours
Advanced Income – 40 hours
Advanced Concepts and Case Studies – 30 hours
Quantitative Analysis – 30 hours
Business Practices and Ethics – 7 hours
Biennial USPAP Updates

Employment History

2015 to present
HVS CONSULTING AND VALUATION SERVICES
Portland, Oregon

2014 – 2015
REVENUE MANAGEMENT, MARRIOTT INTERNATIONAL
Houston, Texas

2012 – 2014
SALES, MARRIOTT INTERNATIONAL
Dallas, Texas

Affiliations

Delta Sigma Pi Professional Fraternity – Alumni Member

Hotels Evaluated

Sample List for Illustrative Purposes

ALASKA
Comfort Inn Downtown – Ship Creek, Anchorage
Fairfield Inn, Anchorage
Hyatt Place, Anchorage
Microtel Inn & Suites by Wyndham, Anchorage
Motel 6, Anchorage
Baranof Downtown, BW Signature Collection, Juneau
 
ARIZONA
Hampton Inn Phoenix Chandler, Chandler
Holiday Inn Hotel & Suites Phoenix Mesa, Mesa
Hilton Suites, Phoenix
Arizona Riverpark Inn, Tucson
 
CALIFORNIA
Lamplighter Inn, Clearlake
Courtyard by Marriott Sacramento Folsom, Folsom
Residence Inn by Marriott Sacramento Folsom, Folsom
Proposed Hotel Lodi, Lodi
Hotel Queen Mary, Long Beach
Proposed Hotel Mammoth Village, Mammoth Lakes
SpringHill Suites by Marriott The Dunes On Monterey Bay, Marina
Le Puy Inn, Newberg
Villa Royale Inn, Palm Springs
Hampton Inn Sacramento Rancho Cordova, Rancho Cordova
Proposed The Lodge at San Clemente, San Clemente
Hotel Diva, San Francisco
Hotel Union Square, San Francisco
Proposed B&B, Sonoma
 
COLORADO
Proposed Hotel Colorado Springs, Colorado Springs
 
FLORIDA
Proposed Lighthouse Point Hotel, Lighthouse Point
Proposed Tru by Hilton Sanford, Sanford
 
GEORGIA
Georgia Tech Hotel & Conference Center, Atlanta
 
IDAHO
Courtyard by Marriott, Boise
Hampton Inn & Suites Boise Spectrum, Boise
Hilton Garden Inn Boise Spectrum, Boise
Hotel 43, Boise
Hyatt Place Boise Towne Square, Boise
Proposed Comfort Inn & Suites, Boise
Residence Inn by Marriott Boise Downtown, Boise
Shilo Inn Boise Airport, Boise
Courtyard by Marriott Boise West Meridian, Meridian
Proposed Sunnyslope Wine Trail Hotel, Caldwell
Proposed Lodge at Carlin Bay, Harrison
Proposed Hotel, Nampa
Hampton Inn & Suites, Pocatello
La Quinta Inn & Suites, Twin Falls
Proposed TownePlace Suites by Marriott, Twin Falls
 
MICHIGAN
Proposed Best Western Harrington Inn, Port Huron
 
MISSOURI
Four Points by Sheraton Kansas City Sports Complex, Kansas City
 
MONTANA
Greystone Inn, Great Falls
Best Western Yellowstone Motor Inn, Livingston
Holiday Inn Express, Sidney
 
NEVADA
Proposed Fairfield Inn and SpringHill Suites Dual-Branded Hotel, Las Vegas
Courtyard by Marriott Reno, Reno
Proposed Hotel Reno, Reno
Proposed Fairfield Inn & Suites, Winnemucca
 
NORTH CAROLINA
Super 8, Kinston
 
OREGON
Holiday Inn Express & Suites Astoria, Astoria
Cannery Pier Hotel & Spa, Astoria
Proposed Astoria Hotel, Astoria
Proposed EVEN Hotel Cedar Hills, Beaverton
The Shilo, Beaverton
Proposed Extended-Stay St. Charles Medical Center Hotel, Bend
Proposed Hotel Bend, Bend
Proposed Hyatt House Bend, Bend
Proposed Limited-Service Hotel, Bend
Best Western Beachfront Inn, Brookings
Holiday Inn Express Corvallis on the River, Corvallis
EVEN Hotel Eugene, Eugene
Proposed Eugene Boutique Hotel, Eugene
Proposed EVEN Hotels, Eugene
Salishan Spa & Golf Resort, Gleneden Beach
Proposed Eagle Landing Hotel, Happy Valley
Proposed Hillsboro Hotel, Hillsboro
Staybridge Suites Hillsboro Orenco Station, Hillsboro
The Olympic Inn, Klamath Falls
Proposed Boutique Retreat, McMinnville
Hampton Inn, Medford
Proposed Fairfield Inn & Suites by Marriott Medford, Medford
Whaler Motel, Newport
Canopy by Hilton Portland Pearl District, Portland
Duniway Portland a Hilton Hotel, Portland
Embassy Suites Portland Downtown, Portland
Hilton Portland Downtown, Portland
Hotel DeLuxe Portland, Portland
Hotel Eastlund, Portland
Hotel Lucia, Portland
Proposed 930 SW Third Avenue Hotel, Portland
Proposed Burnside Hotel, Portland
Proposed Hotel Chamberlain, Portland
Proposed Multnomah County Courthouse Hotel, Portland
Proposed Ritz-Carlton & Branded Residences, Portland
Proposed Riverside Center Hotel, Portland
Proposed Tru by Hilton Portland Airport, Portland
Proposed Woodlark Hotel Portland, Portland
Red Lion Hotel Portland Airport, Portland
Woodlark, Portland
Comfort Suites, Redmond
Proposed Holman Inn Redevelopment, Salem
Residence Inn by Marriott Salem, Salem
Proposed Hotel Washington Square Mall, Tigard
Proposed IHG Hotel, Tigard
Quality Inn, Wilsonville
 
SOUTH CAROLINA
Candlewood Suites, Greenville
 
TENNESSEE
Hampton Inn & Suites Lebanon, Lebanon
Proposed Tru by Hilton/Home 2 by Hilton Lebanon, Lebanon
 
TEXAS
Proposed Staybridge Suites Allen, Allen
Proposed Austin Aloft, Austin
DoubleTree by Hilton Hotel Dallas Farmers Branch, Farmers Branch
Holiday Inn Hotel & Suites Houston West Westway Park, Houston
Sheraton Houston Brookhollow Hotel, Houston
 
UTAH
Proposed Extended-Stay Hotel Salt Lake City, Salt Lake City
Proposed Homewood Suites by Hilton, Salt Lake City
Proposed Hyatt Regency, Salt Lake City
Proposed Marriott South Bluffdale, South Bluffdale
 
WASHINGTON
Hyatt Regency, Bellevue
Proposed InterContinental at the Avenue, Bellevue
Proposed Upscale Hotel Bellevue, Bellevue
SpringHill Suites Bellingham, Bellingham
Hilton Garden Inn, Bothell
Red Lion Inn & Suites, Bothell
Proposed Fairfield Inn & Suites by Marriott, East Wenatchee
Courtyard by Marriott Seattle Federal Way, Federal Way
Proposed Holiday Inn Express Federal Way, Federal Way
Candlewood Suites, Lacey
Best Western Long Beach Inn, Long Beach
Proposed Hilton Garden Inn, Lynnwood
Holiday Inn Express & Suites, Marysville
Proposed Olympia Hotel, Olympia
Camaray Motel, Oroville
Holiday Inn Express & Suites Pullman, Pullman
Proposed Best Western Plus (Washington Square Hotel), Tigard
El Corral Motel, Toppenish
Proposed Wingate Hotel SeaTac, SeaTac
Hotel at The Mark, Seattle
Hotel Theodore Seattle, Seattle
Hyatt Regency Seattle, Seattle
Mayflower Park Hotel, Seattle
Proposed 4/C Tower Hotel, Seattle
Proposed 405-Room Upper-Upscale/Luxury Hotel Seattle, Seattle
Proposed AC by Marriott, Seattle
Proposed Hotel, Seattle
Proposed Stanford Hotel Seattle, Seattle
Fairfield Inn by Marriott Spokane Downtown, Spokane
Proposed Tru by Hilton Spokane, Spokane Valley
Red Lion Inn & Suites, Spokane
Holiday Inn Express Hotel & Suites, Sumner
Proposed Extended Stay America Sumner, Sumner
Proposed Southend Hotel, Tukwila
Proposed AC Hotel by Marriott Vancouver Waterfront, Vancouver
Proposed Tru by Hilton Vancouver North, Vancouver
Residence Inn by Marriott Portland Vancouver, Vancouver
Eritage Resort, Walla Walla
All Star Motel, Yakima
Proposed Home2 Suites by Hilton, Yakima
Proposed My Place Hotel, Yakima

My Articles

Anchorage Lodging Market: Winter 2021 Update

Declining oil and gas prices since 2014 have largely resulted in an economic retrogression in Alaska. Aside from the oil and gas industry, the tourism industry is one of the largest private-sector groups of employers in the state and accounts for one of every eight jobs. Therefore, the impact of the COVID-19 pandemic has been detrimental to the local economy. While the widespread availability of a vaccine has ignited hope, tourism recovery faces some obstacles in 2021.

• February 23, 2021 By Kasia M. Russell , Breanna S. Smith

• Hotel Operations , Development & Construction , Travel & Tourism , Economic Trends and Cycles , COVID-19 , Anchorage , Alaska , United States , North America

HVS Market Pulse: Interstate 5 Corridor Tourism Destinations in Oregon

A few major cities in Oregon, including the state’s capital, are located along Interstate 5, a major corridor that spans the length of the West Coast. Salem, Eugene, and Medford are prominent stops and growing tourism destinations along this route.

• November 21, 2019 By Breanna S. Smith , Lauren Reynolds

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Oregon , United States , North America

HVS Market Pulse: Vancouver, Washington

Vancouver is experiencing a development renaissance. Instilled with a new sense of confidence by The Waterfront’s ongoing success, Portland’s lesser known neighbor is buzzing with new construction projects, including office, multi-family, retail, and hotels along The Waterfront.

• October 17, 2019 By Eileen Bosworth , Breanna S. Smith

• Hotel Investments & Ownership , Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Vancouver , Washington , United States , North America

HVS Market Pulse: Spokane, Washington An Emerging Meeting-and-Group Destination

Spokane is becoming a national meeting-and-group destination following the convention center’s expansion and the opening of a new headquarters hotel in 2015. A greater variety of groups and events are attracted to Spokane, with 2019 tracking to be a record year for the city.

• May 16, 2019 By Breanna S. Smith , Eileen Bosworth

• Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , Spokane , Washington , United States , North America

HVS Market Pulse: Bend, Oregon

A top tourism destination in the Pacific Northwest, the city of Bend is experiencing a period of economic growth, including an influx of new and proposed hotels.

• January 16, 2019 By Breanna S. Smith , Kirsten Z. Smiley

• Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , North America , United States , Oregon , Bend

HVS Market Pulse: Boise, Idaho

Following a period of little to no new hotel supply in Boise, economic growth has brought an influx of proposed hotels along with expansions at the convention center and other major economic drivers.

• August 16, 2017 By Breanna S. Smith

• Development & Construction , Valuations & Market Studies , Travel & Tourism , Economic Trends and Cycles , North America , Boise , Idaho , United States , North America , Boise , Idaho , United States

An HVS Guide to Hotel Revenue Management

Revenue management for hotels has transformed over the past four decades, though some of its tried and true principles remain in place. What does the practice of modern revenue management mean to hotel operations?

• July 18, 2016 By Breanna S. Smith , Justin Kaminski

• Hotel Operations , Valuations & Market Studies , Economic Trends and Cycles , North America