Pedro Cypriano, Consulting Director of HVS Sao Paulo, has extensive knowledge of the Latin American hotel market, as well as relevant experience in international projects in regions such as Europa, Asia, and Africa.
Professional with excellent analytical and communicative skills, Cypriano has 10 years of experience in global hospitality and tourism consultancies, and distinguished research institutes. Over the past few years, Cypriano has been involved in more than 250 projects for hotels in operation and development, in multiple market segments.
As an expert of HVS, Cypriano has led development plans for hotel chains, brand & management selection and contract negotiations, structuration of mixed-use complexes, business plans for investment funds, as well as hundreds of market studies, valuation and feasibility analysis for hotels and resorts.
He is the author of the book "Hotel Development in Brazil: market overview and perspectives", published by Senac, and guest panelist of leading universities.