Marcus R. Lee

Consulting Experience

Marcus leads Business Development for the HVS Asset Management & Advisory division across the United States. Based in Los Angeles, he provides clients with a full array of third-party asset management services, hotel performance analyses, and brand and operator search and selection solutions. He is also the Asset Manager for two full-service hotels, which has included oversight of a completed $12-million, brand-mandated property improvement plan.

Marcus offers owners and developers effective solutions for complex ownership-related issues. Clients especially appreciate his collaborative operating style and his strong mix of development expertise and hands-on operational knowledge. His international experience, understanding of proposed development projects, and knowledge of the nuances of hotel development and trends, honed during his time on the Rosewood Hotel Group development team, bring exceptional expertise to any client project.

In addition to his asset management expertise, Marcus has conducted feasibility and market studies, development consulting, brand and operator search and selection, and valuations, with an aggregate value of over $10 billion. His experience spans the United States, Caribbean, and Latin America, ranging from limited-service hotels to ultra-luxury resort-residential assets.

Marcus’s proposed hotel consulting experience has included the following notable projects:

• Proposed Thompson and tommie Hotels (Hollywood, California) 
• Proposed Full-Service Luxury Hotel Downtown Los Angeles (Los Angeles, California) 
• Proposed Andaz Hotel (Palm Springs, California) 
• Proposed Autograph Collection by Marriott (Dallas, Texas) 
• Proposed Full-Service Hotel & Residences (San Diego, California) 
• Proposed Three-Hotel Development Portfolio (Sonoma and Healdsburg, California) 
• Proposed Cesars Republic (Scottsdale, Arizona) 
• Proposed Luxury Resort & Residences (Santa Teresa, Costa Rica) 
• Proposed Integrated Resort and Residences (San Juan, Puerto Rico) 
• Proposed Luxury Resort & Residences (Playa Venao, Panama) 

Drawing on this background in brand development, Marcus also advises clients on brand and operator searches for both ground-up construction projects and conversion opportunities throughout the United States and across various hotel types. Marcus’s vision to match brands and operators with unique development projects allows him to deliver strong financial results for the clients he serves. Notably, Marcus has advised on the following brand and/or operator search projects: 
 

• Proposed Hotel and Residences (Lake Tahoe, California)
• Proposed Luxury Hotel (Miami, Florida)
• Full-Service Hotel Brand Conversion (Oklahoma City, Oklahoma)
• Proposed Full-Service Luxury Hotel and Residences (Phoenix Valley, Arizona) 
• Proposed Resort (San Luis Obispo, California) 
• Proposed Luxury Lifestyle Resort (Sonoma County, California) 

A team player, Marcus has exceptionally strong relationships within HVS, as well as externally across the hospitality industry. Clients benefit not only from his hospitality expertise, but also from his willingness to seek support from other HVS experts throughout the United States to develop the best possible client solutions.

Marcus earned a BA in International Relations and History from Boston University and an MS in Tourism and Hospitality Administration from The George Washington University. He is a state-certified general appraiser. 

Connect with Marcus on LinkedIn. 

Testimonials

"HVS was instrumental in helping Covelop select the right operator for our hotel development in San Luis Obispo. They knew the hotel management landscape in California extremely well, providing a strong list of potential operators for us to pick from. Utilizing their extensive asset management and operational expertise, they helped us pick the right operator from that broader list. And we have thoroughly enjoyed working with that operator as we progress through the project. We would recommend using HVS to anyone looking for help with operator selection. Matthew, Marcus, and Neil were all a pleasure to work with!" – Bryan Hulburd, COVELOP Collaborative Development

"I specifically selected HVS for a market study of my to-be-built luxury boutique hotel project, based on their extensive experience in this sector of the industry. I was impressed with their ability to grasp all aspects of the concept and strong niche market knowledge from the get-go. Additionally, Marcus was a complete pleasure to work with. He was very accessible and easy to communicate with. Having timely and clear communication, along with a professional providing A+ effort, [and] delivering the study before the deadline gives HVS 5+ stars in my book. I am 100% satisfied and look forward to hiring and recommending them going forward. It was a wonderful experience to work with HVS and the best hiring decision I could have made for such a critical component of my project." – Michelle Boss, TMC Financing

"The team is wonderful and highly professional. Marcus Lee, Luigi, and Kirsten are amazing and very attentive to details. Special thanks to the entire team and more to Marcus Lee who is very intuitive and supportive of our innovative and sustainable hotel project. Many thanks to Kathryn for her responsiveness and kindness." – Tatyana Li, LSW Hotels

"HVS provided my company with extremely useful market data to help us better manage our hotel asset. The service they provided was sent in a timely manner, and all HVS colleagues went above and beyond the ask." – Mr. Ying, CIM Group

"Marcus Lee and Luigi Major did a tremendous job of understanding this new hotel/airbnb mix of product alongside of their in-depth knowledge of the Pam Springs market to deliver the appraisal in a timely manner. They continue to show top-notch customer service as well, discussing with the client and explaining their findings in a thorough way. HVS continues to be at the pinnacle of hotel valuation with in-depth market knowledge. We will continue to use their incredible team and greatly appreciate their ability to quickly analyze a project and decipher its positioning/value in the market, providing us with an accurate valuation in a tight time frame." – Mr. Malecha, Holliday Fenoglio Fowler (HFF)

Employment History

2022 to present
HVS CONSULTING AND VALUATION SERVICES
Los Angeles, California

 
2021–2022
ROSEWOOD HOTEL GROUP
West Hollywood, California
 
2016–2021
HVS CONSULTING AND VALUATION SERVICES
Los Angeles, California
 
2016

THE JEFFERSON HOTEL
Washington, D.C.
 
2014–2016
CAPELLA WASHINGTON D.C., GEORGETOWN
Washington, D.C.
 
2014
THE RITZ-CARLTON GEORGETOWN
Washington, D.C.
 
2013
FOUR SEASONS WASHINGTON DC
Washington, D.C.
 
2013
INTERNATIONAL MONETARY FUND
Washington, D.C.
 
2012
OFFICE OF U.S. CONGRESSMAN BLAINE LUETKEMEYER
Washington, D.C.
 
2012
THE CENTER FOR SOCIO-ECONOMIC DEVELOPMENT
Geneva, Switzerland

Education

BA – Frederick S. Pardee School of Global Studies, Boston University
MS (Hospitality and Tourism) – School of Business, The George Washington University

Other Specialized Training Classes Completed:
Basic Appraisal Principles
Basic Appraisal Procedures
Uniform Standards of Professional Appraisal Practice (USPAP)
General Appraiser Income Approach (Parts I and II)
General Appraiser Market Analysis and HBU
General Appraiser Site Valuation and Cost Approach
General Appraiser Sales Comparison Approach
Real Estate Finance, Statistics, Valuation Modeling
General Appraiser Report Writing and Case Studies
Appraisal Electives
CA Supervisor/Trainee
CA Law
Expert Witness for Commercial Appraisers
Introduction to Commercial Appraisal Review
CA Elimination of Bias
Appraisal of Self-Storage Facilities
Biennial USPAP Updates

Hotels Evaluated

Sample List for Illustrative Purposes
 

PORTFOLIO WORK
7 Motel 6 Properties, Southern California
10 Extended Stay America Hotels, Southern California
 
ARIZONA
Hampton Inn Phoenix Chandler, Chandler
Proposed Hotel near Gilbert Heritage District, Gilbert
Hotel San Carlos, Phoenix
Proposed Hampton Inn at Metro Center, Phoenix
Proposed Hotel Phoenix, Phoenix
Proposed La Quinta Inn & Suites McDowell Road, Phoenix
Red Roof Inn Phoenix Bell Road, Phoenix
Holiday Inn Hotel & Suites Scottsdale North Airpark, Scottsdale
Proposed Ceasars Hotel at Scottsdale Fashion Square, Scottsdale
 
ARKANSAS
Residence Inn by Marriott Little Rock Downtown, Little Rock
 
CALIFORNIA
Proposed Hotel Adelanto, Adelanto
Courtyard by Marriott Thousand Oaks Agoura Hills, Agoura Hills
Candlewood Suites Anaheim - Resort Area, Anaheim
Embassy Suites by Hilton Anaheim North, Anaheim
Holiday Inn & Suites Anaheim (1 Blk/Disneyland), Anaheim
Holiday Inn Anaheim Disneyland, Anaheim
Cambria Hotel Anaheim Resort Area, Anaheim
Embassy Suites Arcadia Pasadena, Arcadia
Proposed Extended Stay Hotel, Baldwin Park
Proposed Homewood Suites, Bakersfield
Royalty Inn, Bellflower
Proposed Hilton at The Source, Buena Park
Carmel Resort, Carmel
Best Western Plus Desert View Inn &Suites, Cathedral City
DoubleTree by Hilton Golf Resort Palm Springs Area, Cathedral City
Holiday Inn Express, Cathedral City
Residence Inn San Diego Chula Vista, Chula Vista
Proposed The GlenRoy, Coachella
Proposed Everhome Suites, Corona
SpringHill Suites by Marriott Corona Riverside, Corona
Courtyard by Marriott Los Angeles Westside, Culver City
DoubleTree Suites by Hilton Hotel Doheny Beach Dana Point, Dana Point
Proposed Hilton Garden Inn UC Davis, Davis
Courtyard by Marriott San Diego El Cajon, El Cajon
Yosemite Cedar Lodge, El Portal
Yosemite View Lodge, El Portal
University Inn, Fresno
Best Western, Fresno
Embassy Suites by Hilton Anaheim South, Garden Grove
Hampton Inn & Suites Los Angeles Glendale, Glendale
Best Western Dry Creek Inn, Healdsburg
Proposed Tapestry Collection by Hilton, Healdsburg
Travelodge, Hemet
Proposed Caption by Hyatt, Hollywood
Wylder, Hope Valley
Paséa Hotel & Spa, Huntington Beach
Miramonte Indian Wells Resort & Spa Curio Collection by Hilton, Indian Wells
Pacific Edge Hotel, Laguna Beach
Proposed Hotel Lathrop Towne Centre, Lathrop
Best Western Plus South Bay LAX Airport, Lawndale
Proposed Luxury Boutique Resort, Livermore
Hilton Garden Inn Lompoc, Lompoc
Proposed Fairmont The Breakers Hotel, Long Beach
Residence Inn by Marriott Cypress Los Alamitos, Los Alamitos
Central Inn Motel, Los Angeles
Courtyard by Marriott Los Angeles Westside, Los Angeles
Best Western Plus, Los Angeles
Sheraton Gateway, Los Angeles
Silver Lake Pool & Inn, Los Angeles
Marriott Los Angeles Airport, Los Angeles
Mr. C Beverly Hills Los Angeles, Los Angeles
Proposed Luxury Boutique Hotel, Los Angeles
Proposed Boutique Hotel, Los Angeles
Proposed Found Santa Monica, Los Angeles
Proposed Spring Street Hotel, Los Angeles
Proposed Thomson Hollywood, Los Angeles
Proposed Tommie Hotel, Los Angeles
Proposed Unscripted Hotel, Los Angeles
Sheraton Gateway Los Angeles Hotel, Los Angeles
Thompson Hollywood, Los Angeles
Proposed Hotel Malibu, Malibu
Proposed Luxury Hotel, Malibu
Proposed Extended-Stay Hotel Manifee, Menifee
Proposed Murrieta Hotel, Murrieta
Hampton by Hilton Murrieta Temecula, Murrieta
Proposed Murrieta Hotel, Murrieta
Howard Johnson, National City
Proposed Hampton Inn, Needles
Hyatt Regency, Newport Beach
Proposed Oakland Hotel, Oakland
Proposed Cambria Hotel Ontario, Ontario
Ontario Gateway/Delta by Marriott, Ontario
Orange Tustin Inn, Orange
Embassy Suites by Hilton Palm Desert, Palm Desert
Holiday House, Palm Springs
Proposed Andaz Palm Springs, Palm Springs
Proposed BODE: Palm Springs, Palm Springs
Tortuga Del Sol, Palm Springs
Courtyard by Marriott, Palmdale
Residence Inn by Marriott, Palmdale
Proposed Hotel Perris, Perris
Ramada Inn, Poway
Ramona Valley Inn, Ramona
Proposed Hotel at The River Mall, Rancho Mirage
Inn at Rancho Santa Fe, Rancho Santa Fe
Proposed Redwood Life Hotel, Redwood City
Proposed Upscale Select-Service Redwood Life Hotel, Redwood City
Econo Lodge Inn & Suites, Ridgecrest
SureStay Hotel by Best Western, San Bernardino
SureStay Plus, San Bernardino
Proposed Full-Service Hotel & Condominiums, San Diego
Courtyard by Marriott San Diego Downtown, San Diego
DoubleTree by Hilton San Diego Del Mar, San Diego
Holiday Inn Express San Diego Downtown, San Diego
Lafayette Hotel Swim Club & Bungalows, San Diego
Proposed The Monsaraz Inn, Tapestry Collection by Hilton, San Diego
Proposed Hampton Inn San Diego, San Diego
Proposed Hotel San Diego, San Diego
San Diego Marriott Del Mar, San Diego
SpringHill Suites by Marriott San Diego Mission Valley, San Diego
Proposed The Guild Hotel a Tribute Portfolio Hotel, San Diego
San Jacinto Inn, San Jacinto
Proposed Home2 Suites, San Marcos
Crowne Plaza Los Angeles Harbor, San Pedro
Conversion of Knights Inn to Studio 6, San Ysidro
Embassy Suites Santa Ana Orange County Airport North, Santa Ana
Upham Hotel, Santa Barbara
Proposed Hotel Santa Cruz, Santa Cruz
Ambrose Hotel, Santa Monica
Proposed Hilton Garden Inn, Simi Valley
Wine Valley Inn & Cottages Solvang, Solvang
Best Western Sonoma Valley Inn, Sonoma
Proposed Tapestry Collection by Hilton, Sonoma
Proposed Tribute Portfolio Hotel, Sonoma
Proposed Hotel Sonora, Sonora
Sonora Inn, Sonora
Verano Hotel Site, Sonoma
Deerfield Lodge, South Lake Tahoe
Dual-Brand AC and TETRA Hotel, Sunnyvale
Embassy Suites Temecula Valley Wine Country, Temecula
Proposed Everhome Suites, Temecula
Hampton, Tulare
Motel 6, Twentynine Palms
Hyatt Regency Valencia, Valencia
Hotel Erwin, Venice Beach
Pierpont Inn Ventura, Ventura
Fairfield by Marriott Visalia Sequoia, Visalia
Proposed Hyatt Place, Walnut Creek
Holiday Inn West Covina, West Covina
Best Western, Woodland
 
COLORADO
SpringHill Suites Denver Tech Center, Greenwood Village
Proposed The Pad Hostel, Silverthorne
 
DISTRICT OF COLUMBIA
Avery Georgetown
Hampton Inn & Suites Washington DC Navy Yard
Mandarin Oriental Washington DC
 
GEORGIA
Proposed Hotel, Hapeville
Hotel Indigo Savannah Historic District, Savannah
 
INDIANA
Clarion Hotel & Conference Center, Indianapolis
 
MARYLAND
Hampton Inn & Suites Baltimore/Aberdeen, Aberdeen
La Quinta Inn, Aberdeen
Proposed Fairfield Inn & Suites, Aberdeen
Proposed TownePlace Suites by Marriott, Belcamp
Sheraton College Park North Hotel, Beltsville
Days Inn & Suites, Cambridge
Super 8, Havre de Grace
Cambria Hotel & Suites, Rockville
Holiday Inn Express, Waldorf
 
MAINE
Budget Traveler Motor Lodge, Presque Isle
 
MISSOURI
AC Hotels by Marriott Kansas City Westport, Kansas City
 
NEW JERSEY
Brick Motor Inn, Brick
Ramada Inn Wayne Fairfield, Wayne
Econo Lodge, Elmira
 
NEVADA
Econo Lodge & Suites, Winnemucca
 
NEW YORK
La Quinta Inn & Suites, Batavia
Holiday Inn Express, Grand Island
Budget Inn, Huntington
Crowne Plaza, Suffern
 
OHIO
Super 8, Coshocton
Motel 6, Grove City
Motel 6, Mansfield
Motel 6 Canton, North Canton
 
PENNSYLVANIA
Red Roof Inn, Chambersburg
Hampton Inn, Clarion
Comfort Inn Cranberry Township, Mars
Hampton Inn Pittsburgh Monroeville, Monroeville
Rodeway Inn, York
 
TEXAS
Proposed Autograph Collection Trinity Groves, Dallas
Sheraton Fort Worth Downtown Hotel, Fort Worth
SpringHill Suites by Marriott Fort Worth University, Fort Worth
La Quinta Inn & Suites Houston Magnolia, Magnolia
 
UTAH
Comfort Inn & Suites Salt Lake City Airport, Salt Lake City
Tru by Hilton Salt Lake City Airport, Salt Lake City
 
VIRGINIA
Indian Hills Interstate Inn, Colonial Heights
Proposed Hampton Inn & Suites, Culpeper
SpringHill Suites by Marriott Fairfax Fair Oaks, Fairfax
Candlewood Suites Richmond West End Short Pump, Glen Allen
Hyatt Place Richmond Innsbrook Glen Allen, Glen Allen
Hampton Inn Norfolk/Naval Base, Norfolk
Hyatt House Richmond West, Richmond
Hyatt Place Richmond Arboretum, Richmond
Suburban Extended Stay Northwest, Richmond
Hyatt House Sterling/Dulles Airport-North, Sterling
 
WASHINGTON
Marcus Whitman Hotel, Walla Walla
 
WEST VIRGINIA
Comfort Suites Bridgeport Clarksburg, Bridgeport
Proposed Best Western, Morgantown
 
INTERNATIONAL
 
Costa Rica
Proposed Signa Wellness Resort, La Fortuna
Proposed Luxury Resort, Santa Teresa
 
Mexico
Chileno Bay Resort & Residences, Auberge Resorts Collection, Cabo San Lucas
 
Panama
Proposed Luxury Resort, Playa Venao
Proposed Hotel & Residences Playa Venao, Las Escobas del Venado
 
Puerto Rico
Proposed The Continental, a Tribute Portfolio by Marriott Resort, Ponce
Proposed Hard Rock Hotel, Casino, and Residences, San Juan
Proposed 1,000-Room Hotel & Casino San Juan, San Juan

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