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Manhattan Operating Statistics by Segment
George Fertitta
CEO, NYC
& Company
We began this year with a strategic plan
to grow tourism—in particular in key international markets—and
the record 46 million visitors we welcomed in 2007 show that
our hard work is taking real effect. By capitalizing on beneficial
exchange rates, expanding our international network and launching
the global communications campaign “This is New York
City” to promote the City, we have not only raised awareness
of the excitement of the five-borough experience, but also
inspired potential visitors to act on their interest and make
a visit to New York City a reality.
HVS Global Hospitality Services has compiled data provided
by Smith Travel Research to illustrate the effects of the current
state of the economy on different classes of hotels in Manhattan.
The following tables compare the performance of all reporting
hotels in Manhattan using year-end figures from 2000 through
2007. These results are classified by market segment: luxury,
full service, limited service, and boutique. The following graph
presents the annual percentage change in RevPAR for all four
segments since 2001.
![](images/ManOpStats.gif)
Luxury
Year |
Average Daily Room Count |
% Change |
Occupied Room Nights |
% Change |
Occupancy |
Average Rate |
% Change |
RevPAR |
% Change |
2000 |
8,451 |
— |
2,496,170 |
— |
80.9% |
$370.45 |
— |
$299.79 |
— |
2001 |
8,350 |
(1.2) |
2,141,877 |
(14.2) |
70.3 |
329.31 |
(11.1) |
231.43 |
(22.8) |
2002 |
8,868 |
6.2 |
2,339,537 |
9.2 |
72.3 |
315.93 |
(4.1) |
228.36 |
(1.3) |
2003 |
8,979 |
1.3 |
2,415,317 |
3.2 |
73.7 |
308.60 |
(2.3) |
227.43 |
(0.4) |
2004 |
8,937 |
(0.5) |
2,598,590 |
7.6 |
79.7 |
341.66 |
10.7 |
272.18 |
19.7 |
2005 |
8,039 |
(10.0) |
2,421,855 |
(6.8) |
82.5 |
401.09 |
17.4 |
331.04 |
21.6 |
2006 |
7,690 |
(4.3) |
2,196,593 |
(9.3) |
78.3 |
460.94 |
14.9 |
360.71 |
9.0 |
2007 |
7,522 |
(2.2) |
2,167,975 |
(1.3) |
79.0 |
530.39 |
15.1 |
418.82 |
16.1 |
Average Annual Compounded Change |
(1.6) |
|
(2.0) |
|
|
5.3 |
|
4.9 |
Source: Smith Travel Research
As a result of the closing of several luxury hotels for conversion
to condominiums, supply within the luxury segment decreased
by nearly 16% between 2004 and 2007. As a result, a large portion
of demand previously accommodated at luxury hotels was forced
to seek accommodation outside this segment, which caused occupancy
to decline by 5.2% in 2006. Still, throughout 2007, the luxury
segment continued to perform strongly, with annual occupancy
reaching 79%. The compression within the luxury segment, together
with healthy national and regional economies, has allowed hotel
operators to grow rates aggressively each year since 2004. Thus,
average rate within the luxury segment has increased by roundly
55% since 2004, peaking at a stellar $530.39 in 2007. RevPAR
recorded double-digit gains of around 20% in 2004 and 2005,
and lower but still significant increases of 9.0% in 2006 and
16.1% in 2007, highlighting the underlying strength of the Manhattan
market’s luxury segment.
Full Service
Year |
Average Daily Room Count |
% Change |
Occupied Room Nights |
% Change |
Occupancy |
Average Rate |
% Change |
RevPAR |
% Change |
2000 |
27,891 |
— |
8,554,710 |
— |
84.0% |
$210.42 |
— |
$176.82 |
— |
2001 |
27,920 |
0.1 |
7,719,105 |
(9.8) |
75.7 |
186.74 |
(11.3) |
141.45 |
(20.0) |
2002 |
27,580 |
(1.2) |
7,708,617 |
(0.1) |
76.6 |
174.92 |
(6.3) |
133.95 |
(5.3) |
2003 |
28,671 |
4.0 |
8,048,635 |
4.4 |
76.9 |
169.32 |
(3.2) |
130.22 |
(2.8) |
2004 |
28,399 |
(0.9) |
8,711,129 |
8.2 |
84.0 |
187.95 |
11.0 |
157.95 |
21.3 |
2005 |
28,520 |
0.4 |
9,010,774 |
3.4 |
86.6 |
222.11 |
18.2 |
192.26 |
21.7 |
2006 |
27,944 |
(2.0) |
8,869,742 |
(1.6) |
87.0 |
251.01 |
13.0 |
218.28 |
13.5 |
2007 |
27,882 |
(0.2) |
8,992,918 |
1.4 |
88.4 |
280.50 |
11.7 |
247.87 |
13.6 |
Average Annual Compounded Change |
(0.0) |
|
0.7 |
|
|
4.2 |
|
4.9 |
Source: Smith Travel Research
Supply of full-service accommodations remained relatively stable
in 2007, while demand for this hotel category rose by 1.4%.
As a result, occupancy improved by 1.6% in 2007, to a high for
the period reviewed of 88.4%. However, because occupancy levels
are in the high 80s, increases in occupancy are hampered by
capacity constraints, as most hotels currently operate at near-maximum-capacity
levels. This continued compression in the full-service segment
enabled hotel operators to drive average rate to a new level
of around $280.00, which incorporates four consecutive years
of double-digit increases. Average rate within the full-service
segment has increased by more than $111.00 since its previous
low-point in 2003, a gain of over 65%. As a result, RevPAR recorded
another double-digit increase in 2007, of 13.6%, continuing
the positive trend registered in the last four years.
Limited Service
Year |
Average Daily Room Count |
% Change |
Occupied Room Nights |
% Change |
Occupancy |
Average Rate |
% Change |
RevPAR |
% Change |
2000 |
4,636 |
— |
1,503,042 |
— |
79.5% |
$156.63 |
— |
$124.56 |
— |
2001 |
4,758 |
2.6 |
1,381,079 |
(8.1) |
78.4 |
136.40 |
(12.9) |
106.92 |
(14.2) |
2002 |
4,918 |
3.4 |
1,407,277 |
1.9 |
78.4 |
124.83 |
(8.5) |
97.86 |
(8.5) |
2003 |
4,996 |
1.6 |
1,419,295 |
0.9 |
77.8 |
123.02 |
(1.4) |
95.75 |
(2.1) |
2004 |
5,094 |
2.0 |
1,630,161 |
14.9 |
87.7 |
142.19 |
15.6 |
124.66 |
30.2 |
2005 |
5,278 |
3.6 |
1,693,775 |
3.9 |
87.9 |
177.06 |
24.5 |
155.66 |
24.9 |
2006 |
5,626 |
6.6 |
1,800,858 |
6.3 |
87.7 |
199.48 |
12.7 |
174.93 |
12.4 |
2007 |
6,088 |
8.2 |
1,964,458 |
9.1 |
88.4 |
226.00 |
13.3 |
199.80 |
14.2 |
Average Annual Compounded
Change (2000-2007): |
4.0 |
|
3.9 |
|
|
5.4 |
|
7.0 |
Source: Smith Travel Research
The limited-service segment was the fastest-growing category in Manhattan in
2007, with unparalleled demand growth of roundly 9.0%. This
increase in demand was nearly matched by supply growth of limited-service
products. As a result, occupancy within the limited-service
segment remained very strong in 2007, at 88.4%. This high occupancy
level suggests the presence of a notable amount of unaccommodated
demand for limited-service lodging, which is expected to be
accommodated by the large number of limited-service hotels proposed
for the city in the future. Continuing the positive trend observed
since 2004, average rate registered another healthy increase
in 2007, of 13.3%, rising to $226.00, contributing to a double-digit
RevPAR increase in this segment as well.
Boutique
Year |
Average Daily Room Count |
% Change |
Occupied Room Nights |
% Change |
Occupancy |
Average Rate |
% Change |
RevPAR |
% Change |
2000 |
5,626 |
— |
1,644,801 |
— |
80.1% |
$252.68 |
— |
$202.40 |
— |
2001 |
7,159 |
27.3 |
1,796,009 |
9.2 |
68.7 |
214.61 |
(15.1) |
147.50 |
(27.1) |
2002 |
8,012 |
11.9 |
2,110,317 |
17.5 |
72.2 |
203.87 |
(5.0) |
147.12 |
(0.3) |
2003 |
7,998 |
(0.2) |
2,160,949 |
2.4 |
74.0 |
203.61 |
(0.1) |
150.73 |
2.5 |
2004 |
7,825 |
(2.2) |
2,247,909 |
4.0 |
78.7 |
234.84 |
15.3 |
184.84 |
22.6 |
2005 |
7,980 |
2.0 |
2,398,848 |
6.7 |
82.4 |
272.59 |
16.1 |
224.50 |
21.5 |
2006 |
7,846 |
(1.7) |
2,408,724 |
0.4 |
84.1 |
304.49 |
11.7 |
256.10 |
14.1 |
2007 |
8,010 |
2.1 |
2,521,981 |
4.7 |
86.3 |
333.78 |
9.6 |
287.92 |
12.4 |
Average Annual Compounded Change (2000-2007): |
5.2 |
|
6.3 |
|
|
4.1 |
|
5.2 |
Source: Smith Travel Research
In 2007, eight new boutique hotels entered the Manhattan market,
as reflected in the 2.1% increase in supply. This trend was
offset by a greater increase in demand within the boutique segment
in that year, causing occupancy to reach its highest level during
the observed period. Average rate continued to grow at a strong
rate in 2007, posting an increase of 9.6%, to over $333.00.
As a result of the strong average rate increase and the continued
growth in occupancy, RevPAR improved by 12.4% in 2007.
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