Manhattan Hotel Market Overview
HVS Global Hospitality Services,
in cooperation with New York University’s Preston Robert
Tisch Center for Hospitality, Tourism, and Sports Management,
is pleased to present the eleventh annual Manhattan Hotel Market
Overview.
In 2007, Manhattan was once again the Number
One U.S. lodging market in terms of RevPAR performance. For
the fourth consecutive year, RevPAR recorded double-digit
growth in 2007, climbing 14.3%, indicative of the continued
strength of the Manhattan lodging market. At roundly 87%,
occupancy reached its highest level since 1987. This high
occupancy also suggests a significant amount of unaccommodated
demand in Manhattan, which is expected to be accommodated
by the vast number of new hotels proposed for the city in
the next three to four years. Considering the current climate,
HVS forecasts a soft landing for the Manhattan market, with
minor declines in occupancy and softer average rate growth
in the near term. In 2007, the volume of hotel sales in Manhattan
soared to over $2.0 billion, excluding the sale of the Hilton
New York and the Waldorf=Astoria as part of the Hilton acquisition
by Blackstone. This volume was driven by the emergence of
overseas players such as Istithmar Hotels, which set a new
record through the transfer of interest in the Mandarin Oriental
for roundly $1.4 million per key in February 2007. Overall,
we anticipate that overseas hotel companies will capitalize
on the weak dollar to further establish or expand their presence
in the U.S., causing hotel values to remain strong.
Manhattan hotels pushed their aggregate performance to new heights
in 2007, setting records for occupancy, average rate, and RevPAR.
Occupancy in the leading hotel market in the U.S. rose to 85.9%,
while average rate soared to $298.81. For the fourth consecutive
year, RevPAR recorded double-digit growth in 2007, climbing 14.3%,
indicative of the continued strength of the Manhattan lodging
market. These high rates were caused primarily by continued strong
lodging demand levels in 2007, which allowed hotel operators to
be more selective with lower-rated demand and increasingly boost
rates, thereby accommodating greater numbers of higher-rated travelers.
We note that the market’s overall occupancy level of roundly
86% in 2007 indicates that Manhattan continued to operate at near-maximum-capacity
levels. Because of a limited supply increase in 2007, the market
continued to experience many sell-out nights, causing a significant
amount of demand to remain unaccommodated. Given the larger-than-ever
construction pipeline in Manhattan, a substantial portion of previously
unaccommodated demand is expected to be accommodated in the future.
However, as a result of the recent credit crunch and the protracted
disruption in the capital markets, some of the hotel developments
proposed for Manhattan may not come to fruition, thereby reducing
the number in the current pipeline, which bodes well for the market’s
existing lodging facilities.
HVS
Global Hospitality Services
HVS is a global services and consulting organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Since the launching of the firm in 1980, our clients have relied on our specialized industry knowledge and expertise for advice and services geared to enhancing economic returns and asset value. Through a network of more than 20 offices staffed by over 350 seasoned industry professionals, HVS offers a wide scope of services that track the development and ownership process.
Starting with an HVS market feasibility and appraisal study, a newly conceived project is justified. Financing through the HVS investment banking team is then arranged, interiors designed, and management hired. Sales and marketing strategies are developed, and organizational assessments are made. When a client requires actual, on-site hotel or restaurant management and marketing, HVS offers these specialized services as well. HVS asset management provides constant operational oversight to ensure the maximization of economic returns and asset value. No other organization offers such a broad range of services. HVS also has specialists in parking operations, golf courses, and convention centers.
Since the year 2000, HVS has performed more than 20,000 assignments throughout the world for virtually every major industry participant. Our principals literally “wrote the book” on hospitality consulting, authoring numerous authoritative texts and hundreds of articles. HVS is client driven, entrepreneurial, and dedicated to providing the best advice and services in a timely and cost-efficient manner.
About
NYU’s Preston Robert Tisch Center for Hospitality, Tourism,
and Sports Management
The Preston Robert Tisch Center for Hospitality, Tourism,
and Sports Management, a division of NYU’s School of Continuing
and Professional Studies (www.scps.nyu.edu),
offers undergraduate, graduate, and continuing education programs
that develop professionals with in-depth industry knowledge
and the critical thinking skills necessary for leadership roles
in the fields of hospitality, tourism, and sports management.
The Center’s full-time and adjunct faculty is composed
of leading practitioners and researchers. Its board of advisors
includes senior executives who advise on curricula development
and help ensure that coursework reflects the latest industry
trends and needs. The Tisch Center’s location in the heart
of New York City—one of the world’s premier tourism
and sports destinations—provides its students with multiple
internship and networking opportunities, as well as the chance
to study at several on-site “industry classrooms”
at such venues as The New York Marriott Marquis, The Waldorf=Astoria,
Chelsea Piers, and the NBA Store.
New
York University Annual International Hospitality Industry Investment Conference
For 30 years, HVS has played an integral role in New York
University’s Annual International Hospitality Industry
Investment Conference. Once again, our team of professionals
looks forward to welcoming you to this prestigious event, which
is scheduled for Sunday through Tuesday, June 1 to June 3, 2008,
at The Waldorf=Astoria in New York City.
Acknowledgements
Randy Smith of Smith
Travel Research (STR) provided the Survey’s comprehensive
hotel statistics for Manhattan. STR continues to be the leading
source of hospitality industry operating statistics. HVS also
acknowledges the assistance of STR’s Jan Freitag, who
rendered valuable support. We would also like to thank Joseph
E. Spinnato and Rick Amatto of the Hotel Association of New
York City (HANYC), as well as Donna Quadri-Felitti, Brenda Fields,
and Kathie Stapleton of the Big Apple Chapter of the Hospitality
Sales and Marketing Association International (HSMAI) for their
assistance. Additionally, in cooperation with New York University,
the data-gathering process was largely a contribution of four
Tisch Center graduate students—Diana Alfonso, Avery Fletcher,
Sajni Patel, and Melissa Pierre—through the coordination
of Dr. Mark M. Warner. HVS is pleased to have been a part of
this enriching educational process.
HVS Global Hospitality Services would also like to thank its
own
Manhattan
specialists,
Roland
de Milleret and
Jonathan
Sebbane, for their invaluable contribution and dedication
to this project.