Operating History
The following table illustrates aggregate annual room counts,
occupancies, and average rates for contributing Manhattan hotels
since 1987, as compiled by Smith
Travel Research (STR). The table also summarizes marketwide
rooms revenue per available room (RevPAR); this figure, which
is calculated by multiplying occupancy by average rate, provides
an indication of how well rooms revenue is being maximized.
Year |
No. of Rooms |
% Change |
Occupied Rooms |
% Change |
Occupancy % |
% Change |
Average Rate |
% Change |
RevPAR� |
% Change |
1987 |
52,683 |
� |
14,624,039 |
� |
76.1 |
� |
$113.05 |
� |
$85.98 |
� |
1988 |
52,768 |
0.2 |
14,634,194 |
0.1 |
76.0 |
(0.1) |
120.11 |
6.2 |
91.26 |
6.1 |
1989 |
52,724 |
(0.1) |
13,873,898 |
(5.2) |
72.1 |
(5.1) |
132.09 |
10.0 |
95.23 |
4.3 |
1990 |
54,421 |
3.2 |
14,139,816 |
1.9 |
71.2 |
(1.3) |
132.34 |
0.2 |
94.21 |
(1.1) |
1991 |
55,058 |
1.2 |
13,442,624 |
(4.9) |
66.9 |
(6.0) |
127.54 |
(3.6) |
85.31 |
(9.4) |
1992 |
56,235 |
2.1 |
13,871,555 |
3.2 |
67.6 |
1.0 |
126.27 |
(1.0) |
85.33 |
0.0 |
1993 |
56,190 |
(0.1) |
14,494,889 |
4.5 |
70.7 |
4.6 |
126.33 |
0.1 |
89.28 |
4.6 |
1994 |
56,083 |
(0.2) |
15,156,219 |
4.6 |
74.0 |
4.8 |
136.12 |
7.7 |
100.78 |
12.9 |
1995 |
57,205 |
2.0 |
16,240,921 |
7.2 |
77.8 |
5.1 |
145.44 |
6.8 |
113.12 |
12.2 |
1996 |
57,372 |
0.3 |
16,906,189 |
4.1 |
80.7 |
3.8 |
160.98 |
10.7 |
129.97 |
14.9 |
1997 |
58,245 |
1.5 |
17,416,819 |
3.0 |
81.9 |
1.5 |
177.31 |
10.1 |
145.26 |
11.8 |
1998 |
58,586 |
0.6 |
17,609,297 |
1.1 |
82.3 |
0.5 |
198.31 |
11.8 |
163.31 |
12.4 |
1999 |
59,911 |
2.3 |
17,730,575 |
0.7 |
81.1 |
(1.5) |
208.64 |
5.2 |
169.17 |
3.6 |
2000 |
61,464 |
2.6 |
18,771,462 |
5.9 |
83.7 |
3.2 |
222.73 |
6.8 |
186.37 |
10.2 |
2001 |
63,433 |
3.2 |
17,236,084 |
(8.2) |
74.4 |
(11.0) |
195.94 |
(12.0) |
145.86 |
(21.7) |
2002 |
64,727 |
2.0 |
17,728,649 |
2.9 |
75.0 |
0.8 |
185.55 |
(5.3) |
139.24 |
(4.5) |
2003 |
65,852 |
1.7 |
18,243,499 |
2.9 |
75.9 |
1.1 |
180.83 |
(2.5) |
137.25 |
(1.4) |
2004 |
65,534 |
(0.5) |
19,866,325 |
8.9 |
83.1 |
9.4 |
200.68 |
11.0 |
166.67 |
21.4 |
2005 |
64,538 |
(1.5) |
19,999,912 |
0.7 |
84.9 |
2.2 |
231.49 |
15.4 |
196.54 |
17.9 |
2006 |
63,804 |
(1.1) |
19,694,637 |
(1.5) |
84.6 |
(0.4) |
264.30 |
14.2 |
223.51 |
13.7 |
2007 |
65,010 |
1.9 |
20,280,476 |
3.0 |
85.5 |
1.1 |
298.16 |
12.8 |
254.83 |
14.0 |
2008 |
66,438 |
2.2 |
20,517,880 |
1.2 |
84.6 |
(1.0) |
305.50 |
2.5 |
258.48 |
1.4 |
Year-to-Date, through September 08' (Third Quarter): |
2007 |
63,963 |
� |
14,856,558 |
� |
84.8 |
� |
$274.25 |
� |
$232.48 |
� |
2008 |
65,320 |
2.1 |
15,337,112 |
3.2 |
85.7 |
1.1 |
295.73 |
7.8 |
253.42 |
9.0 |
Average Annual Compounded Change, |
1987-2008: |
|
1.1 |
|
1.6 |
|
0.5 |
|
4.8 |
|
5.4 |
Sources: Smith Travel Research
Michael R. Bloomberg
Mayor of the City
of New York
Dear Friends:
It is a great pleasure to welcome everyone
to the 31st Annual New York University International Hospitality
Industry Investment Conference.
New York City’s tourism industry makes tremendous contributions
to our economic vitality, and last year 47 million people, including
nearly 10 million international visitors, traveled to the Big
Apple to take advantage of our world-class attractions, restaurants,
shops, and events. From the Coney Island Boardwalk to a scenic
ride on the Staten Island Ferry, from a stroll in Central Park
to the Bronx Zoo or a day at Flushing Meadows, there’s
so much to see and do in New York that even many longtime residents
still have more of our diverse, exciting neighborhoods yet to
explore.
There’s never been a better time to visit the greatest
City on earth, and with the help of those gathered here today
I know that we can meet our ambitious goal of attracting 50
million visitors per year by 2015. Please accept my best wishes
for an enjoyable and productive conference.
The Manhattan hotel market has experienced dramatic cycles since
the late 1980s. A significant downturn occurred in the early 1990s,
reflecting the combined impact of supply additions, a nationwide
recession, several disappointing years in the financial markets,
and the Persian Gulf War; the result was a substantial decline
in both occupancy and RevPAR. Signs of true recovery began to
appear in 1993, and by the end of 1994, it was clear that a dramatic
improvement in the market was underway.
Supply decreased slightly in 1994 while demand growth accelerated,
engendering a 4.6% increase in the number of occupied rooms. Marketwide
average rate exhibited a robust increase of 7.7%. As a result of
these factors, RevPAR jumped by 12.9%. The improvement that was
evident in 1994 came as a result of a number of factors, not the
least of which was the onset and acceleration of the nationwide
economic recovery. In addition, the state’s 5.0% tax on hotel
rooms that cost more than $100 was repealed on September 1, 1994,
and the city’s room tax was reduced by one percentage point.
These changes lowered the city’s hotel room tax from 19% (which
had been the highest in the nation) to 13%. The metropolitan area
also hosted World Cup Soccer and the Gay Games in the summer of
1994; both of these events contributed to record occupancies during
what is typically considered to be the off-season.
Demand growth accelerated in 1995, causing marketwide occupancy
to increase to 77.8%. Given the seasonality of the Manhattan market,
as well as typical weekly patterns, it is clear that occupancy
was reaching a saturation point in 1995, and a large amount of
demand was left unaccommodated. This high occupancy also led to
further gains in average rate.
We note that there were also a number of special events that
took place in 1995. The two most significant occurred during periods
that are generally characterized by strong demand. The visit of
Pope John Paul II and the United Nations’ 50th anniversary
celebration resulted in virtually sold-out conditions throughout
the city in October and early November. In addition, the December
holiday shopping season was unusually strong. With overall occupancies
nearing 80% in April, May, June, August, and December, and exceeding
85% in September, October, and November, it is apparent that New
York City hotels were turning away a significant amount of business.
Despite an unusually harsh winter and the lack of any major citywide
events in 1996, demand continued to grow at a strong rate, limited
primarily by the lack of available accommodations, particularly
during peak periods. New York City hotel operators took advantage
of the undersupply of hotel rooms by pursuing aggressive pricing
policies, which resulted in an average rate increase of 10.7%.
Although 1997 saw a slight increase in guestroom supply (which
resulted primarily from the reopening of the 1,013-room Roosevelt
Hotel), demand increased by 3.0%, and occupancy rose by 1.5%.
In 1998, despite the opening of four new hotels late in the year,
the overall room supply grew by only 0.6%, which was largely reflective
of the closing of the Peninsula and the Beverly (now the Benjamin),
which were undergoing renovation. Although the market was believed
to have reached a maximum occupancy, there was a further occupancy
gain of 0.5% in 1998, to a level of 82.3%. Average rate rose by
a strong 11.8%, reaching $198.31. These increases resulted in
RevPAR growth of 12.4%.
In 1999, the 1,642 new rooms that entered the market (a net addition
of 1,325 rooms) had only a minor impact on occupancy. Room supply
increased by 2.3%, outpacing the 0.7% growth in demand, and as
a result, occupancy slipped by 1.5%. We note that the year ended
on a relatively strong note; although demand dropped during the
first six months of 1999, causing many hotel operators to wonder
if New York had out-priced itself, demand rose by 10.4% during
the last half of 1999 compared to the first half of the year.
The year 2000 was another record year for the Manhattan hotel
market. Boosted by exceptionally strong first and second quarters,
the Manhattan lodging market posted a 10.2% gain in RevPAR in
2000, the market’s eighth consecutive RevPAR increase. Demand
for room nights increased 5.9% over 1999’s record level,
causing citywide occupancy to reach an impressive 83.7%. With
the exception of 1999, which saw a substantial increase in supply,
RevPAR registered double-digit growth each year from 1994 through
2000.
However, supply increases significantly outpaced demand growth
in the last quarter of 2000 and the first quarter of 2001. Although
the market was easily able to absorb the new rooms over the summer
and fall months of 2000, the first quarter of 2001 was more problematic,
as five new hotels with a total of 573 guestrooms opened between
December 2000 and February 2001.
A second significant downturn started in 2001, as a result of
the slowdown in the national and regional economies, the backlash
from the dot-com debacle, and the September 11 terrorist attacks;
the result was even more dramatic than that of the previous recession,
with a RevPAR decline of 21.7%. We note that the number of occupied
rooms, or demand, started declining as of March 2001.
In 2002, marketwide occupancy rose slightly, as many hotels employed
a strategy of aggressive rate discounts to stimulate demand and
maintain occupancy levels; marketwide average rate decreased further,
resulting in a RevPAR decline of 4.5%, compared to 2001. Following
a RevPAR decline of 1.4% in 2003, composed of a 1.1% gain in occupancy
and a 2.5% decline in average rate, 2004 and 2005 ended on very
positive notes for the Manhattan lodging market, recording RevPAR
increases of 21.4% and 17.9%, respectively. Between 2003 and 2005,
average rate rose by more than $50.00, or an increase of ±28.0%,
while occupancy improved by about nine percentage points, from
75.9% in 2003 to 84.9% in 2005.
Occupancy in Manhattan remained relatively stable in 2006, which
was not a result of an economic slowdown but reflective of the
extraordinarily high occupancy levels registered during the first
three months of 2005. This strong demand was caused by an art
installation in Central Park that took place in February and March
2005, and attracted a significant number of visitors to New York
City, which resulted in occupancies of 80.6% in February and 87.5%
in March 2005, unusually high levels for the city’s generally
low-season first quarter. Thus, occupancy declined during the
first quarter of 2006. In addition, due to continued strong demand
levels in the market in 2006, hotel operators focused primarily
on average rate growth rather than volume by accommodating greater
numbers of higher-rated commercial travelers; this strategy allowed
average rate to grow by double-digit numbers every month in 2006
(with the exception of December). Marketwide average rate rose
by 14.2% in 2006, causing RevPAR to increase by a noteworthy 13.7%.
Hotels in Manhattan pushed their aggregate performance to new
heights in 2007, setting records for occupancy, average rate,
and RevPAR. Occupancy rose to 85.5%, while average rate soared
to $298.16. We note that demand growth was impacted by capacity
constraints imposed by the city’s room inventory, which
operated at near-maximum-capacity levels during many months of
the year. As a result, occupancy rose by a modest 1.1% in 2007,
attributable to a 3.0% increase in demand. The increasing supply
compression allowed Manhattan hotel operators to realize an average
rate gain of 12.8% in 2007, causing RevPAR to increase by 14.0%
compared to 2006 and resulting in the fourth consecutive year
of double-digit RevPAR growth. In terms of both average rate and
RevPAR, Manhattan hotels reported the highest levels of any U.S.
city in 2007. Although a slowing U.S. economy was evident in the
second half of 2007, Manhattan hotels experienced a very strong
performance during this period.
This upward trend continued through the third quarter of 2008,
albeit at a slower pace, as indicated by the 1.1% increase in
occupancy and the 7.8% gain in average rate, yielding a RevPAR
increase of 9.0%, compared to the first nine months of 2007. In
October 2008, the Manhattan hotel market posted its first decrease
in RevPAR since June 2003, as a result of the economic recession.
During October, occupancy decreased by 5.8%, while average rate
declined by 3.0%, resulting in a RevPAR contraction of 8.6% compared
to October 2007. Although the Manhattan market experienced moderate
RevPAR growth of 1.4% in 2008, RevPAR posted consistent declines
in the last three months of the year as the economic crisis heightened.
The following table sets forth monthly changes in occupancy,
average rate, and RevPAR from 2004 to 2008.
Occupancy |
Month |
Jan |
Feb |
March |
April |
May |
June |
July |
Aug |
Sept |
Oct |
Nov |
Dec |
Total Year |
2004 |
10.8 % |
8.1 % |
23.7 % |
28.2 % |
13.5 % |
8.6 % |
9.1 % |
1.8 % |
6.8 % |
3.0 % |
3.2 % |
3.3 % |
9.4 % |
2005 |
6.5 % |
8.4 % |
3.4 % |
1.5 % |
2.5 % |
0.9 % |
3.7 % |
4.2 % |
2.5 % |
(1.7) % |
0.7 % |
(3.0) % |
2.2 % |
2006 |
2.0 % |
(5.5) % |
(3.1) % |
1.4 % |
(1.6) % |
(2.2) % |
(1.7) % |
2.2 % |
(0.9) % |
1.7 % |
1.2 % |
1.6 % |
(0.4) % |
2007 |
0.2 % |
2.3 % |
1.0 % |
(0.5) % |
1.4 % |
0.9 % |
1.6 % |
4.3 % |
(1.7) % |
2.1 % |
(0.0) % |
1.0 % |
1.1 % |
2008 |
2.8 % |
3.1 % |
0.4 % |
(1.9) % |
1.4 % |
1.0 % |
2.3 % |
2.2 % |
(0.8) % |
(5.8) % |
(10.8) % |
(4.3) % |
(1.0) % |
Average
Rate |
Month |
Jan |
Feb |
March |
April |
May |
June |
July |
Aug |
Sept |
Oct |
Nov |
Dec |
Total Year |
2004 |
(0.5) % |
0.2 % |
7.7 % |
9.4 % |
14.2 % |
14.6 % |
12.1 % |
15.3 % |
14.2 % |
13.3 % |
14.8 % |
14.1 % |
11.0 % |
2005 |
7.2 % |
10.7 % |
10.9 % |
16.0 % |
12.8 % |
17.1 % |
13.8 % |
12.2 % |
24.5 % |
18.1 % |
20.4 % |
18.9 % |
15.4 % |
2006 |
16.1 % |
12.3 % |
14.9 % |
15.4 % |
17.3 % |
16.0 % |
13.1 % |
13.0 % |
12.6 % |
13.7 % |
12.9 % |
10.7 % |
14.2 % |
2007 |
9.8 % |
11.7 % |
13.6 % |
12.6 % |
11.9 % |
11.8 % |
11.1 % |
14.6 % |
12.2 % |
16.6 % |
14.8 % |
10.9 % |
12.8 % |
2008 |
9.0 % |
8.0 % |
8.4 % |
7.6 % |
6.6 % |
6.5 % |
9.9 % |
8.8 % |
8.0 % |
(3.0) % |
(12.0) % |
(10.2) % |
2.5 % |
RevPAR |
Month |
Jan |
Feb |
March |
April |
May |
June |
July |
Aug |
Sept |
Oct |
Nov |
Dec |
Total Year |
2004 |
10.2 % |
8.3 % |
33.2 % |
40.3 % |
29.7 % |
24.5 % |
22.2 % |
17.4 % |
21.9 % |
16.7 % |
18.5 % |
17.9 % |
21.4 % |
2005 |
14.1 % |
20.0 % |
14.7 % |
17.8 % |
15.6 % |
18.2 % |
18.1 % |
16.8 % |
27.6 % |
16.0 % |
21.2 % |
15.3 % |
17.9 % |
2006 |
18.4 % |
6.1 % |
11.3 % |
17.1 % |
15.5 % |
13.5 % |
11.2 % |
15.5 % |
11.5 % |
15.7 % |
14.2 % |
12.4 % |
13.7 % |
2007 |
10.0 % |
14.3 % |
14.7 % |
12.0 % |
13.5 % |
12.8 % |
12.9 % |
19.6 % |
10.3 % |
19.0 % |
14.8 % |
12.1 % |
14.0 % |
2008 |
12.0 % |
11.3 % |
8.9 % |
5.5 % |
8.1 % |
7.6 % |
12.4 % |
11.2 % |
7.2 % |
(8.6) % |
(21.5) % |
(14.0) % |
1.4 % |
Source: Smith Travel Research; HVS
The combination of an improved economic climate in 2004, and
the market’s poor performance during the first four months
of 2003 owing to the war in Iraq and the outbreak of the SARS
epidemic, resulted in an exceptionally strong 21.4% RevPAR increase
in 2004, compared to the prior year. Monthly statistics for 2004
indicate that year-over-year RevPAR increases ranged from a low
of 8.3% in February to a high of 40.3% in April. While RevPAR
growth during the first four months of 2004 was paced by strong
increases in occupancy, average rate growth exceeded the corresponding
occupancy growth from May through December, suggesting that the
heightened demand compression in the market enabled hoteliers
to achieve robust year-over-year room rate increases. For the
first time since 1994, room supply declined slightly in Manhattan
from 2004 to 2006 as a result of the closing of several hotels
for conversion to condominiums. In 2005, the positive trends prevailing
in the market continued, and RevPAR grew by roundly 17.9%, compared
to 2004. With overall occupancy near a maximum-capacity level
in 2005, year-over-year monthly RevPAR increases ranged from 14.1%
to 27.6%.
October and December 2005 registered minor declines in occupancy.
Slightly higher decreases occurred in February and March 2006;
as mentioned previously, these declines in 2006 were the result
primarily of the exceptionally high occupancy levels, in the high-80s,
registered during the prior year’s first quarter, which
is typically Manhattan’s low-season period. Average rate
continued its upswing in 2006, at a strong rate of 14.2%, contributing
to a RevPAR gain of 13.7%.
Hotels in Manhattan pushed their aggregate performance to new
heights in 2007, setting records for occupancy, average rate,
and RevPAR. Occupancy in the leading hotel market in the U.S.
rose to 85.5%, while average rate soared to $298.16. For the fourth
consecutive year, RevPAR recorded double-digit growth in 2007,
climbing 14.0%, indicative of the continued strength of the Manhattan
lodging market.
An analysis of the monthly RevPAR indicates that the Manhattan
hotel market experienced two to three years of negative RevPAR
change during the late 80s recession and the 2001 aftermath. During
these periods, it took about five years for the market to return
to its previous RevPAR peak (1989 to 2004; 2000 to 2005). While
2008 represented the first year of the recession for most U.S.
hotel markets, the Manhattan lodging market was able to weather
the economic recession and the fall-out from Wall Street during
the first nine months of the year, closing 2008 with moderate
growth in RevPAR of 1.4% and remaining the top-performing hotel
market in the U.S.
The following chart illustrates Manhattan’s lodging market
performance from 1987 through 2008.
As evidenced in the preceding chart, overall
RevPAR bottomed in 1991 and peaked in 2008, exceeding the previous
cycle’s peak level (year 2000) by roundly $72, or 38.7%.