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Manhattan Operating Statistics by Segment
George
Fertitta
CEO, NYC & Company
New York City closed 2008 with a record-breaking
tourism year, welcoming an estimated 47 million visitors who
collectively spent $30 billion. After completing our global
expansion and opening our 18th office in Mumbai, India, last
Fall, NYC & Company will turn its focus in 2009 to enhancing
the image of the City domestically. Promoting the value of
a visit to New York City, we will highlight new hotel development,
new product, and the multiple anniversaries that take place
this year, including the 400th anniversary of the discovery
of New York City by the Dutch, the 100th anniversary of the
NAACP and the 40th anniversary of the Stonewall Riots. While
we anticipate an estimated 5% decline in tourism to the City
in ‘09, we are confident we will continue to outperform
other cities across the U.S. and lead the nation in hotel
occupancy by at least 20 percentage points.
HVS Global Hospitality Services has analyzed data provided
by Smith Travel Research to illustrate the effects of the current
state of the economy on different classes of hotels in Manhattan.
The following graph presents the annual percentage RevPAR change
for all five segments since 1999
The following graphs compare the supply and demand changes
of all reporting hotels in Manhattan using historical figures
through 2008. These results are classified by market segment:
luxury, boutique, first class, select service, and limited service.
A review of the previous charts reveals the following:
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Despite the recent tumultuous economic
times and the previous recessions that affected the Manhattan
hotel market, all segments experienced growth in demand stronger
than the growth in supply during the observed periods, indicating
the strength of the Manhattan market across the board.
The luxury segment experienced the slowest growth in supply,
expanding at an average annual compounded rate of 0.25% from
1990 to 2008, and representing a net addition of roundly 300
rooms only. As a result of the closing of several luxury hotels
for conversion to condominiums, supply within the luxury segment
decreased by nearly 13% between 2004 and 2007. Therefore, a
large portion of demand previously accommodated at luxury hotels
was forced to seek accommodation outside this segment, and occupancy
declined by 2.6% in 2006; the unusually high occupancy in the
first months of 2005 also contributed to this decline. Nevertheless,
from 2006 to 2008, the luxury segment continued to perform strongly,
with an annual occupancy of roundly 80.0%. The change in supply
in 2008 resulted from the closing of the 200-room Pierre Hotel
and the reopening of the 282 transient rooms at the Plaza Hotel.
The boutique segment experienced the strongest increase in
supply, expanding at an average annual compounded rate of 3.38%
from 1990 to 2008. Boutique hotels are a relatively new concept
in the U.S. lodging industry; they were first introduced in
the mid-1980s, and became increasingly popular in the 1990s,
which led to a rash of boutique hotel development in the late
1990s and early 2000s. This dynamic is reflected in the Manhattan
lodging market, where roundly 25.0% of the boutique hotel supply,
or 2,569 rooms, opened in 2000-2001. These openings included
the Hudson, the W Times Square and the W Union Square, the 60
Thompson, the Tribeca Grand, and the Bryant Park. Also, we note
that approximately 40.0% of the boutique supply opened after
2001. This trend was offset by a greater increase in demand
within this segment, which grew by 4.12% during the same period.
As a result, occupancy was able to reach the low 80s during
the observed period. We note that in 2008, the boutique segment
was the only one experiencing a decrease in RevPAR due to its
greater exposure to the Downtown area and the financial markets.
As a result of the strong supply and demand dynamics, average
rate grew well above the inflation level for all segment types
during the observed period, with the select-service and limited-service
segments exhibiting the strongest increases, at 6.70% and 6.96%
respectively. The strong performances associated with the select-service
and limited-service segments suggest the presence of a notable
amount of unaccommodated demand for those two segments; this
demand is expected to be accommodated by the large number of
select-service and limited-service hotels proposed for the city
in the next three years.
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