Survey Overview | Manhattan Operating History | Room Supply Changes | Manhattan Operating Statistics by Segment
Manhattan Operating Statistics by Neighborhood | Student Questionnaire | Manhattan Operating History & Forecast | Manhattan Sales
Quotes
 
Stephen Rushmore
President and Founder, HVS Hospitality Services
 
 
Michael R. Bloomberg
Mayor of the City of New York
 
 
Jonathan M. Tisch
Chairman & CEO, Loews Hotels
Chairman, NYC & Company
 
 
George Fertitta
CEO, NYC & Company
 
 
Lalia Rach, Ed.D.
Associate Dean, The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management
 
 
Mark Lomanno
President, Smith Travel Research
 
 
Joseph Spinnato
President & CEO,
Hotel Association of NYC
 
 
Donna Quadri-Felitti President, HSMAI Big Apple Chapter
 
Manhattan Operating History

The following table illustrates aggregate occupancies and average rates for contributing Manhattan hotels since 1987, as compiled by Smith Travel Research (STR). The table also summarizes marketwide rooms revenue per available room (RevPAR); this figure, which is calculated by multiplying occupancy by average rate, provides an indication of how well rooms revenue is being maximized.

Year
No. of Rooms
% Change
Occupied Rooms
% Change
Occupancy (%)
% Change
Average Rate ($)
% Change
RevPAR ($)
% Change
1987
52,683
�-
14,624,039
-
76.1
-
113.05
-
85.98
-
1988
52,768
0.2
14,634,194
0.1
76.0
(0.1)
120.11
6.2
91.26
6.1
1989
52,724
(0.1)
13,873,898
(5.2)
72.1
(5.1)
132.09
10.0
95.23
4.3
1990
54,421
3.2
14,139,816
1.9
71.2
(1.3)
132.34
0.2
94.21
(1.1)
1991
55,058
1.2
13,442,624
(4.9)
66.9
(6.0)
127.54
(3.6)
85.31
(9.4)
1992
56,235
2.1
13,871,555
3.2
67.6
1.0
126.27
(1.0)
85.33
0.0
1993
56,190
(0.1)
14,494,889
4.5
70.7
4.6
126.33
0.1
89.28
4.6
1994
56,083
(0.2)
15,156,219
4.6
74.0
4.8
136.12
7.7
100.78
12.9
1995
57,205
2.0
16,240,921
7.2
77.8
5.1
145.44
6.8
113.12
12.2
1996
57,372
0.3
16,906,189
4.1
80.7
3.8
160.98
10.7
129.97
14.9
1997
58,245
1.5
17,416,819
3.0
81.9
1.5
177.31
10.1
145.26
11.8
1998
58,586
0.6
17,609,297
1.1
82.3
0.5
198.31
11.8
163.31
12.4
1999
59,911
2.3
17,730,575
0.7
81.1
(1.5)
208.64
5.2
169.17
3.6
2000
61,464
2.6
18,771,462
5.9
83.7
3.2
222.73
6.8
186.37
10.2
2001
63,269
2.9
17,187,993
(8.4)
74.4
�� (11.0)
195.86
(12.1)
145.77
(21.8)
2002
63,773
0.8
17,460,275
1.6
75.0
0.8
186.04
(5.0)
139.55
(4.3)
2003
64,899
1.8
17,969,358
2.9
75.9
1.1
181.37
(2.5)
137.58
(1.4)
2004
64,664
(0.4)
19,598,548
9.1
83.0
9.5
201.43
11.1
167.26
21.6
2005
63,719
(1.5)
19,736,444
0.7
84.9
2.2
232.77
15.6
197.54
18.1
2006
63,174
(0.9)
19,610,998
(0.6)
85.0
0.2
263.40
13.2
224.02
13.4
Average Annual Compounded Change
��� 1987-2006:
1.0
1.6
0.6
4.6
5.2
Michael R. Bloomberg
Mayor of the City of New York

It is a pleasure to welcome everyone to New York University�s 29th Annual International Hospitality Industry Investment Conference. As the �World�s Second Home,� New York City appeals to business and leisure travelers from every corner of the globe. In fact, 2006 was a banner year for tourism in our City, with an estimated 44 million men and women visiting the Big Apple.

Millions of people are discovering the rich diversity of our cosmopolitan city. New York accommodations, attractions, dining, entertainment, shopping, sporting events, theater and performing arts are the best in the world. From first-time visitors just discovering the Empire State Building and Broadway to seasoned veterans exploring more of our diverse, exciting neighborhoods, our City presents endless possibilities.

New York is also seeing significant growth in international travel � in 2006, we welcomed an estimated 7 million visitors from Mexico, China, Brazil, India, Russia, Japan, and everywhere in between. There�s never been a better time to visit the greatest City on earth, and I know that we can meet our ambitious goal of receiving 50 million visitors by 2015. Please accept my best wishes for an enjoyable and productive conference!

The Manhattan hotel market has experienced dramatic cycles since the late 1980s. A significant downturn occurred in the early 1990s, reflecting the combined impact of supply additions, the nationwide recession, several disappointing years in the financial markets, and the Persian Gulf War; the result was a substantial decline in both occupancy and RevPAR. Signs of true recovery began to appear in 1993, and by the end of 1994, it was clear that a dramatic improvement in the market was underway.

With the exception of 1999, overall RevPAR registered double-digit growth each year from 1994 through 2000. A second significant downturn started in 2001, as a result of the slowdown in the national and regional economies, as well as the September 11 terrorist attacks; the result was even more dramatic than that of the previous recession, with double-digit declines in occupancy and average rate contributing to a RevPAR decline of 21.8% in 2001.

In 2002, marketwide occupancy rose slightly, as many hotels in the market employed a strategy of aggressive rate discounts to stimulate demand and maintain occupancy levels; marketwide average rate decreased further, resulting in a RevPAR decline of 4.3%, compared to 2001. Despite a RevPAR decline of 1.4% in 2003, composed of a 1.1% gain in occupancy and a 2.5% decline in average rate, 2004 and 2005 ended on very positive notes for the Manhattan lodging market, which recorded RevPAR increases of 21.6% and 18.1%, respectively. Between 2003 and 2005, average rate rose by more than $50.00, or an increase of 28.3%, while occupancy improved by nine percentage points, from 75.9% in 2003 to 84.9% in 2005.

Occupancy in Manhattan remained relatively stable in 2006, which was not a result of an economic slowdown but reflective of the extraordinarily high occupancy levels registered during the first three months of 2005. This strong demand was caused by an art installation in Central Park that took place in February and March 2005, and attracted a significant number of visitors to New York City, which resulted in occupancies of 80.6% in February and 87.5% in March 2005, which is unusually high for the city�s low-season first quarter. Thus, occupancy declined during the first quarter of 2006. In addition, due to continued strong demand levels in the market in 2006, hotel operators focused primarily on average rate growth rather than volume by accommodating greater numbers of higher-rated commercial travelers, which caused average rate to grow by double-digit numbers every month in 2006 (with the exception of December). Marketwide average rate rose by 13.2% in 2006, causing RevPAR to increase by a significant 13.4%. We note that marketwide occupancy and average rate both achieved new record levels in 2006.

The following table sets forth monthly changes in occupancy, average rate, and RevPAR for 2004, 2005, and 2006.

Occupancy
Average Rate
RevPAR
Month
2004
2005
2006
2004
2005
2006
2004
2005
2006
January
10.8%
6.4%
2.2%
(0.5)%
7.4%
14.9%
10.3%
14.3%
17.4%
February
8.2%
8.3%
(4.9)%
0.3%
10.9%
10.6%
8.5%
20.1%
5.2%
March
23.8%
3.4%
(2.8)%
7.8%
11.1%
12.6%
33.5%
14.9%
9.5%
April
28.3%
1.5%
1.1%
9.5%
16.2%
13.5%
40.4%
17.9%
14.8%
May
13.6%
2.5%
(1.2)%
14.3%
13.0%
15.9%
29.8%
15.8%
14.5%
June
8.6%
0.8%
(1.3)%
14.7%
17.3%
14.9%
24.5%
18.3%
13.5%
July
9.1%
3.7%
(0.3)%
12.2%
13.9%
11.5%
22.4%
18.1%
11.1%
August
1.8%
4.1%
2.8%
15.4%
12.1%
12.0%
17.5%
16.8%
15.2%
September
6.8%
2.5%
(0.1)%
14.2%
24.7%
12.8%
22.0%
27.7%
12.6%
October
3.1%
(1.7)%
2.0%
13.4%
18.3%
13.8%
16.8%
16.3%
16.1%
November
3.3%
0.7%
1.4%
14.9%
20.6%
13.0%
18.7%
21.5%
14.7%
December
3.4%
(3.0)%
3.4%
14.2%
19.4%
9.0%
18.1%
15.8%
12.7%
Total
9.5%
2.2%
0.2%
11.1%
15.6%
13.2%
21.6%
18.1%
13.4%
Source: Smith Travel Research

The combination of an improved economic climate in 2004, and the market�s poor performance during the first four months of 2003 owing to the war in Iraq and the outbreak of the SARS epidemic, resulted in an exceptionally strong 21.6% RevPAR increase in 2004, compared to 2003. Monthly statistics for 2004 indicate that year-over-year RevPAR increases ranged from a low of 8.5% in February to a high of 40.4% in April. While RevPAR growth during the first four months of 2004 was paced primarily by strong increases in occupancy, average rate growth exceeded the corresponding occupancy growth from May through December, suggesting that the heightened demand compression in the market enabled hoteliers to achieve robust year-over-year room rate increases. For the first time since 1994, supply declined slightly in Manhattan from 2004 to 2006 as a result of the closing of several hotels for conversion to condominiums. In 2005, the positive trends prevailing in the market continued, and RevPAR grew by roundly 18.1%, compared to 2004. With overall occupancy near a maximum-capacity level in 2005, year-over-year monthly RevPAR increases ranged from roundly 14.3% to 27.7%.

October and December 2005 registered minor declines in occupancy. Slightly higher decreases occurred in February and March 2006 compared to the corresponding periods in 2005, attributable primarily to the relatively stable demand growth in 2006; as mentioned previously, these declines in 2006 were the result primarily of the exceptionally high occupancy levels, in the high-80s, registered during the prior year�s first quarter, which is typically Manhattan�s low-season period. Average rate continued its upswing in 2006, at a strong rate of 13.2%, contributing to a RevPAR gain of 13.4%, indicative of the continued strength of the Manhattan lodging market.

The following chart illustrates Manhattan�s lodging market performance from 1987 through 2006.

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