|
Stephen Rushmore
President and Founder, HVS Hospitality Services |
|
|
|
Michael R. Bloomberg
Mayor of the City
of New York |
|
|
|
Jonathan M. Tisch
Chairman & CEO, Loews Hotels
Chairman, NYC
& Company |
|
|
|
George Fertitta
CEO, NYC
& Company |
|
|
|
Lalia Rach, Ed.D.
Associate Dean, The
Preston Robert Tisch Center for Hospitality, Tourism, and Sports
Management |
|
|
|
Mark Lomanno
President, Smith
Travel Research |
|
|
|
Joseph Spinnato
President & CEO,
Hotel Association
of NYC |
|
|
|
Donna Quadri-Felitti
President, HSMAI Big Apple Chapter |
|
|
|
Manhattan Operating History
The following table illustrates aggregate
occupancies and average rates for contributing Manhattan
hotels since 1987, as compiled by
Smith Travel Research (STR). The table also summarizes
marketwide rooms revenue per available room (RevPAR); this
figure, which is calculated by multiplying occupancy by average
rate, provides an indication of how well rooms revenue is being
maximized.
Year
|
No. of Rooms
|
% Change
|
Occupied Rooms
|
% Change
|
Occupancy (%)
|
% Change
|
Average Rate ($)
|
% Change
|
RevPAR ($)
|
% Change
|
1987
|
52,683
|
�-
|
14,624,039
|
-
|
76.1
|
-
|
113.05
|
-
|
85.98
|
-
|
1988
|
52,768
|
0.2
|
14,634,194
|
0.1
|
76.0
|
(0.1)
|
120.11
|
6.2
|
91.26
|
6.1
|
1989
|
52,724
|
(0.1)
|
13,873,898
|
(5.2)
|
72.1
|
(5.1)
|
132.09
|
10.0
|
95.23
|
4.3
|
1990
|
54,421
|
3.2
|
14,139,816
|
1.9
|
71.2
|
(1.3)
|
132.34
|
0.2
|
94.21
|
(1.1)
|
1991
|
55,058
|
1.2
|
13,442,624
|
(4.9)
|
66.9
|
(6.0)
|
127.54
|
(3.6)
|
85.31
|
(9.4)
|
1992
|
56,235
|
2.1
|
13,871,555
|
3.2
|
67.6
|
1.0
|
126.27
|
(1.0)
|
85.33
|
0.0
|
1993
|
56,190
|
(0.1)
|
14,494,889
|
4.5
|
70.7
|
4.6
|
126.33
|
0.1
|
89.28
|
4.6
|
1994
|
56,083
|
(0.2)
|
15,156,219
|
4.6
|
74.0
|
4.8
|
136.12
|
7.7
|
100.78
|
12.9
|
1995
|
57,205
|
2.0
|
16,240,921
|
7.2
|
77.8
|
5.1
|
145.44
|
6.8
|
113.12
|
12.2
|
1996
|
57,372
|
0.3
|
16,906,189
|
4.1
|
80.7
|
3.8
|
160.98
|
10.7
|
129.97
|
14.9
|
1997
|
58,245
|
1.5
|
17,416,819
|
3.0
|
81.9
|
1.5
|
177.31
|
10.1
|
145.26
|
11.8
|
1998
|
58,586
|
0.6
|
17,609,297
|
1.1
|
82.3
|
0.5
|
198.31
|
11.8
|
163.31
|
12.4
|
1999
|
59,911
|
2.3
|
17,730,575
|
0.7
|
81.1
|
(1.5)
|
208.64
|
5.2
|
169.17
|
3.6
|
2000
|
61,464
|
2.6
|
18,771,462
|
5.9
|
83.7
|
3.2
|
222.73
|
6.8
|
186.37
|
10.2
|
2001
|
63,269
|
2.9
|
17,187,993
|
(8.4)
|
74.4
|
�� (11.0)
|
195.86
|
(12.1)
|
145.77
|
(21.8)
|
2002
|
63,773
|
0.8
|
17,460,275
|
1.6
|
75.0
|
0.8
|
186.04
|
(5.0)
|
139.55
|
(4.3)
|
2003
|
64,899
|
1.8
|
17,969,358
|
2.9
|
75.9
|
1.1
|
181.37
|
(2.5)
|
137.58
|
(1.4)
|
2004
|
64,664
|
(0.4)
|
19,598,548
|
9.1
|
83.0
|
9.5
|
201.43
|
11.1
|
167.26
|
21.6
|
2005
|
63,719
|
(1.5)
|
19,736,444
|
0.7
|
84.9
|
2.2
|
232.77
|
15.6
|
197.54
|
18.1
|
2006
|
63,174
|
(0.9)
|
19,610,998
|
(0.6)
|
85.0
|
0.2
|
263.40
|
13.2
|
224.02
|
13.4
|
Average Annual Compounded
Change |
��� 1987-2006: |
1.0
|
|
1.6
|
|
0.6
|
|
4.6
|
|
5.2
|
Michael R. Bloomberg
Mayor of the City
of New York It is a pleasure to welcome everyone to New York
University�s 29th Annual International Hospitality Industry Investment
Conference. As the �World�s Second Home,� New York City appeals
to business and leisure travelers from every corner of the globe.
In fact, 2006 was a banner year for tourism in our City, with an
estimated 44 million men and women visiting the Big Apple.
Millions of people are discovering the rich diversity
of our cosmopolitan city. New York accommodations, attractions,
dining, entertainment, shopping, sporting events, theater and performing
arts are the best in the world. From first-time visitors just discovering
the Empire State Building and Broadway to seasoned veterans exploring
more of our diverse, exciting neighborhoods, our City presents endless
possibilities.
New York is also seeing significant growth in international
travel � in 2006, we welcomed an estimated 7 million visitors from
Mexico, China, Brazil, India, Russia, Japan, and everywhere in between.
There�s never been a better time to visit the greatest City on earth,
and I know that we can meet our ambitious goal of receiving 50 million
visitors by 2015. Please accept my best wishes for an enjoyable
and productive conference!
The
Manhattan hotel market has experienced dramatic cycles since the
late 1980s. A significant downturn occurred in the early 1990s,
reflecting the combined impact of supply additions, the
nationwide recession, several disappointing years in the
financial markets, and the Persian Gulf War; the result was a
substantial decline in both occupancy and RevPAR. Signs of true
recovery began to appear in 1993, and by the end of 1994, it was
clear that a dramatic improvement in the market was underway.
With the exception of 1999, overall RevPAR registered
double-digit growth each year from 1994 through 2000. A second
significant downturn started in 2001, as a result of the
slowdown in the national and regional economies, as well as the
September 11 terrorist attacks; the result was even more
dramatic than that of the previous recession, with double-digit
declines in occupancy and average rate contributing to a RevPAR
decline of 21.8% in 2001. In 2002,
marketwide occupancy rose slightly, as many hotels in the market
employed a strategy of aggressive rate discounts to stimulate
demand and maintain occupancy levels; marketwide average rate
decreased further, resulting in a RevPAR decline of 4.3%,
compared to 2001. Despite a RevPAR decline of 1.4% in 2003,
composed of a 1.1% gain in occupancy and a 2.5% decline in
average rate, 2004 and 2005 ended on very positive notes for the
Manhattan lodging market, which recorded RevPAR increases of
21.6% and 18.1%, respectively. Between 2003 and 2005, average
rate rose by more than $50.00, or an increase of 28.3%, while
occupancy improved by nine percentage points, from 75.9% in 2003
to 84.9% in 2005.
Occupancy in Manhattan remained
relatively stable in 2006, which was not a result of an economic
slowdown but reflective of the extraordinarily high occupancy
levels registered during the first three months of 2005. This
strong demand was caused by an art installation in Central Park
that took place in February and March 2005, and attracted a
significant number of visitors to New York City, which resulted
in occupancies of 80.6% in February and 87.5% in March 2005,
which is unusually high for the city�s low-season first quarter.
Thus, occupancy declined during the first quarter of 2006. In
addition, due to continued strong demand levels in the market in
2006, hotel operators focused primarily on average rate growth
rather than volume by accommodating greater numbers of
higher-rated commercial travelers, which caused average rate to
grow by double-digit numbers every month in 2006 (with the
exception of December). Marketwide average rate rose by 13.2% in
2006, causing RevPAR to increase by a significant 13.4%. We note
that marketwide occupancy and average rate both achieved new
record levels in 2006.
The following table sets forth monthly changes in occupancy,
average rate, and RevPAR for 2004, 2005, and 2006.
|
Occupancy
|
Average Rate
|
RevPAR
|
Month |
2004
|
2005
|
2006
|
2004
|
2005
|
2006
|
2004
|
2005
|
2006
|
January |
10.8%
|
6.4%
|
2.2%
|
(0.5)%
|
7.4%
|
14.9%
|
10.3%
|
14.3%
|
17.4%
|
February |
8.2%
|
8.3%
|
(4.9)%
|
0.3%
|
10.9%
|
10.6%
|
8.5%
|
20.1%
|
5.2%
|
March |
23.8%
|
3.4%
|
(2.8)%
|
7.8%
|
11.1%
|
12.6%
|
33.5%
|
14.9%
|
9.5%
|
April |
28.3%
|
1.5%
|
1.1%
|
9.5%
|
16.2%
|
13.5%
|
40.4%
|
17.9%
|
14.8%
|
May |
13.6%
|
2.5%
|
(1.2)%
|
14.3%
|
13.0%
|
15.9%
|
29.8%
|
15.8%
|
14.5%
|
June |
8.6%
|
0.8%
|
(1.3)%
|
14.7%
|
17.3%
|
14.9%
|
24.5%
|
18.3%
|
13.5%
|
July |
9.1%
|
3.7%
|
(0.3)%
|
12.2%
|
13.9%
|
11.5%
|
22.4%
|
18.1%
|
11.1%
|
August |
1.8%
|
4.1%
|
2.8%
|
15.4%
|
12.1%
|
12.0%
|
17.5%
|
16.8%
|
15.2%
|
September |
6.8%
|
2.5%
|
(0.1)%
|
14.2%
|
24.7%
|
12.8%
|
22.0%
|
27.7%
|
12.6%
|
October |
3.1%
|
(1.7)%
|
2.0%
|
13.4%
|
18.3%
|
13.8%
|
16.8%
|
16.3%
|
16.1%
|
November |
3.3%
|
0.7%
|
1.4%
|
14.9%
|
20.6%
|
13.0%
|
18.7%
|
21.5%
|
14.7%
|
December |
3.4%
|
(3.0)%
|
3.4%
|
14.2%
|
19.4%
|
9.0%
|
18.1%
|
15.8%
|
12.7%
|
Total |
9.5%
|
2.2%
|
0.2%
|
11.1%
|
15.6%
|
13.2%
|
21.6%
|
18.1%
|
13.4%
|
Source: Smith Travel Research
The combination of an improved economic
climate in 2004, and the market�s poor performance during the
first four months of 2003 owing to the war in Iraq and the
outbreak of the SARS epidemic, resulted in an exceptionally
strong 21.6% RevPAR increase in 2004, compared to 2003. Monthly
statistics for 2004 indicate that year-over-year RevPAR
increases ranged from a low of 8.5% in February to a high of
40.4% in April. While RevPAR growth during the first four months
of 2004 was paced primarily by strong increases in occupancy,
average rate growth exceeded the corresponding occupancy growth
from May through December, suggesting that the heightened demand
compression in the market enabled hoteliers to achieve robust
year-over-year room rate increases. For the first time since
1994, supply declined slightly in Manhattan from 2004 to 2006 as
a result of the closing of several hotels for conversion to
condominiums. In 2005, the positive trends prevailing in the
market continued, and RevPAR grew by roundly 18.1%, compared to
2004. With overall occupancy near a maximum-capacity level in
2005, year-over-year monthly RevPAR increases ranged from
roundly 14.3% to 27.7%.
October and December 2005 registered minor declines in
occupancy. Slightly higher decreases occurred in February and
March 2006 compared to the corresponding periods in 2005,
attributable primarily to the relatively stable demand growth in
2006; as mentioned previously, these declines in 2006 were the
result primarily of the exceptionally high occupancy levels, in
the high-80s, registered during the prior year�s first quarter,
which is typically Manhattan�s low-season period. Average rate
continued its upswing in 2006, at a strong rate of 13.2%,
contributing to a RevPAR gain of 13.4%, indicative of the
continued strength of the Manhattan lodging market.
The
following chart illustrates Manhattan�s lodging market
performance from 1987 through 2006.
<<Previous Next
>>
|
|