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Stephen Rushmore
President and Founder, HVS Hospitality Services |
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Michael R. Bloomberg
Mayor of the City
of New York |
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Jonathan M. Tisch
Chairman & CEO, Loews Hotels
Chairman, NYC
& Company |
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George Fertitta
CEO, NYC
& Company |
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Lalia Rach, Ed.D.
Associate Dean, The
Preston Robert Tisch Center for Hospitality, Tourism, and Sports
Management |
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Mark Lomanno
President, Smith
Travel Research |
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Joseph Spinnato
President & CEO,
Hotel Association
of NYC |
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Donna Quadri-Felitti
President, HSMAI Big Apple Chapter |
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Manhattan Operating Statistics by Segment
George Fertitta
CEO, NYC
& Company
New York City's tourism industry is enjoying record
success, having welcomed a projected 44 million visitors to the
city last year. And with our global international expansion well
underway, NYC & Company is uniquely positioned to achieve 50 million
visitors by 2015. Hotel occupancies and room rates are at all-time
highs, and we expect 13,000 new or renovated hotel rooms to come
on line by 2010. All of this points to a vitality within the city's
$24-billion travel and tourism industry.
HVS Hospitality Services has
compiled data provided by
Smith
Travel Research to illustrate the effects of the current
state of the economy on different classes of hotels in
Manhattan. The following tables compare the performance of all
reporting hotels in Manhattan using year-end figures from 2000
through 2006; results are classified by market segment: luxury,
full service, limited service, and boutique. The following graph
presents the annual percentage change in RevPAR for all four
segments since 2001.
Luxury
Year |
Average Daily Room Count
|
% Change
|
Occupied Room Nights
|
% Change
|
Occupancy
|
% Change
|
Average Rate ($)
|
% Change
|
RevPAR ($)
|
% Change
|
2000 |
8,451
|
-
|
2,496,170
|
-
|
80.9
|
-
|
370.45
|
-
|
299.79
|
-
|
2001 |
8,350
|
(1.2)
|
2,141,877
|
(14.2)
|
70.3
|
(13.2)
|
329.31
|
(11.1)
|
231.43
|
(22.8)
|
2002 |
8,867
|
6.2
|
2,339,607
|
9.2
|
72.3
|
2.9
|
315.83
|
(4.1)
|
228.31
|
(1.3)
|
2003 |
8,979
|
1.3
|
2,415,762
|
3.3
|
73.7
|
2.0
|
308.54
|
(2.3)
|
227.42
|
(0.4)
|
2004 |
8,951
|
(0.3)
|
2,602,476
|
7.7
|
79.7
|
8.1
|
341.85
|
10.8
|
272.32
|
19.7
|
2005 |
8,066
|
(9.9)
|
2,429,413
|
(6.6)
|
82.5
|
3.6
|
401.55
|
17.5
|
331.34
|
21.7
|
2006 |
7,717
|
(4.3)
|
2,203,895
|
(9.3)
|
78.2
|
(5.2)
|
461.35
|
14.9
|
360.96
|
8.9
|
Average Annual Compounded Change: 2000-2006 |
(1.5)
|
|
(2.1)
|
|
(0.6)
|
|
3.7
|
|
3.1
|
Source: Smith Travel Research
As a result of the closing of several luxury
hotels for conversion to condominiums, supply within the luxury
segment decreased by nearly 14% between 2004 and 2006. As
a result, a large portion of demand previously accommodated
at luxury hotels was forced to seek accommodation outside
this segment, which caused occupancy to decline by 5.2% in
2006. However, the compression within the luxury segment,
together with a healthy national and regional economy, has
allowed hotel operators to increase rates aggressively each
year since 2004. Thus, average rate within the luxury segment
has increased by 49.5% since 2003, peaking at a stellar $461.35
in 2006. RevPAR recorded double-digit increases of around
20% in 2004 and 2005, and a lower but still significant increase
of 8.9% in 2006, moderated by the decline in accommodated
room nights.
Full Service
Year |
Average Daily Room Count
|
% Change
|
Occupied Room Nights
|
% Change
|
Occupancy
|
% Change
|
Average Rate ($)
|
% Change
|
RevPAR ($)
|
% Change
|
2000 |
27,981
|
-
|
8,554,710
|
-
|
84.0
|
-
|
210.42
|
-
|
176.82
|
-
|
2001 |
27,920
|
0.1
|
7,719,105
|
(9.8)
|
75.7
|
(9.9)
|
186.74
|
(11.3)
|
141.45
|
(20.0)
|
2002 |
27,956
|
0.1
|
7,800,386
|
1.1
|
76.4
|
0.9
|
174.47
|
(6.6)
|
133.37
|
(5.7)
|
2003 |
29,047
|
3.9
|
8,147,073
|
4.4
|
76.8
|
0.5
|
168.72
|
(3.3)
|
129.65
|
(2.8)
|
2004 |
28,394
|
(2.2)
|
8,708,842
|
6.9
|
84.0
|
9.4
|
187.92
|
11.4
|
157.91
|
21.8
|
2005 |
28,515
|
0.4
|
9,008,545
|
3.4
|
86.6
|
3.0
|
222.35
|
18.3
|
192.46
|
21.9
|
2006 |
27,944
|
(2.0)
|
8,916,203
|
(1.0)
|
87.4
|
1.0
|
253.34
|
13.9
|
221.46
|
15.1
|
Average Annual Compounded Change: 2000-2006 |
0.0
|
|
0.7
|
|
0.7
|
|
3.1
|
|
3.8
|
Source: Smith Travel Research
Demand for full-service accommodation declined in 2006 for the first time since 2001. This trend, however, was somewhat offset by a decrease in supply within the full-service segment, which was also a result of certain hotels being converted to condominium developments. As a result, occupancy remained fairly stable in 2006. We note, however, that because occupancy levels are in the high 80s, increases in occupancy are somewhat restricted by capacity constraints, as most hotels currently operate at near-maximum- capacity levels. The continued compression in the full-service segment enabled hotel operators to push rates aggressively, causing 2006 to record another double-digit increase in average rate, of nearly 14%, to over $250.00. Average rate within the full-service segment has increased by nearly $85.00 since its previous low-point in 2003, an increase of over 50%. As a result, RevPAR recorded another double-digit increase in 2006, of 15.1%, continuing the positive trend registered in 2004 and 2005. Limited Service
Year |
Average Daily Room Count
|
% Change
|
Occupied Room Nights
|
% Change
|
Occupancy
|
% Change
|
Average Rate ($)
|
% Change
|
RevPAR ($)
|
% Change
|
2000 |
4,636
|
-
|
1,503,042
|
-
|
88.8
|
-
|
156.63
|
-
|
139.12
|
-
|
2001 |
4,758
|
2.6
|
1,381,079
|
(8.1)
|
79.5
|
(10.5)
|
136.40
|
(12.9)
|
108.47
|
(22.0)
|
2002 |
4,923
|
3.5
|
1,408,682
|
2.0
|
78.4
|
(1.4)
|
124.84
|
(8.5)
|
97.86
|
(9.8)
|
2003 |
5,001
|
1.6
|
1,420,876
|
0.9
|
77.8
|
(0.7)
|
123.03
|
(1.5)
|
95.77
|
(2.1)
|
2004 |
5,099
|
2.0
|
1,631,763
|
14.8
|
87.7
|
12.6
|
142.20
|
15.6
|
124.67
|
30.2
|
2005 |
5,283
|
3.6
|
1,695,436
|
3.9
|
87.9
|
0.3
|
177.08
|
24.5
|
155.68
|
24.9
|
2006 |
5,631
|
6.6
|
1,813,384
|
7.0
|
88.2
|
0.4
|
198.71
|
12.2
|
175.32
|
12.6
|
Average Annual Compounded Change: 2000-2006 |
3.3
|
|
3.2
|
|
(0.1)
|
|
4.0
|
|
3.9
|
Source: Smith Travel Research
The limited-service segment was the fastest-growing category in Manhattan in 2006, with unparalleled demand growth of 7.0%. This increase in demand was nearly matched by supply growth of limited-service products. As a result, occupancy within the limited-service segment remained fairly stable in 2006, at 88.2%. The high occupancy level also suggests a noteworthy amount of unaccommodated demand for limited-service lodging, which is expected to be accommodated by the vast number of limited-service hotels proposed for the city in the future. Continuing the positive trend observed in 2004 and 2005, average rate registered another healthy increase, of 12.2%, rising to almost $200.00 in 2006, causing RevPAR to register a double-digit increase in this segment as well.
Boutique
Year |
Average Daily Room Count
|
% Change
|
Occupied Room Nights
|
% Change
|
Occupancy
|
% Change
|
Average Rate ($)
|
% Change
|
RevPAR ($)
|
% Change
|
2000 |
5,626
|
-
|
1,644,801
|
-
|
80.1
|
-
|
252.68
|
-
|
202.40
|
-
|
2001 |
7,159
|
27.3
|
1,796,009
|
9.2
|
68.7
|
(14.2)
|
214.61
|
(15.1)
|
147.50
|
(27.1)
|
2002 |
7,637
|
6.7
|
2,018,616
|
12.4
|
72.4
|
5.4
|
206.96
|
(3.6)
|
149.88
|
1.6
|
2003 |
7,623
|
(0.2)
|
2,062,373
|
2.2
|
74.1
|
2.4
|
207.66
|
0.3
|
153.93
|
2.7
|
2004 |
7,831
|
2.7
|
2,249,698
|
9.1
|
78.7
|
6.2
|
234.84
|
13.1
|
184.84
|
20.1
|
2005 |
7,986
|
2.0
|
2,400,827
|
6.7
|
82.4
|
4.6
|
272.60
|
16.1
|
224.52
|
21.5
|
2006 |
7,852
|
(1.7)
|
2,413,523
|
0.5
|
84.2
|
2.2
|
304.63
|
11.7
|
256.54
|
14.3
|
Average Annual Compounded Change: 2000-2006 |
5.7
|
|
6.6
|
|
0.8
|
|
3.2
|
|
4.0
|
Source: Smith Travel Research
The supply of boutique rooms declined slightly in 2006, causing occupancy to increase to the mid-80s. Average rate continued to grow at an impressive rate in 2006, experiencing a double-digit increase of 11.7%, to over $300.00. As a result of the strong average rate increase and minimal occupancy growth, RevPAR improved by 14.3% in 2006.
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