How To Perform A Study Of Your Property's Market

September 4, 2003
By Steve Rushmore

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About Steve Rushmore

Steve Rushmore is the founder of HVS, a global hospitality consulting organization with more than 50 offices around the globe. He is focused on future office expansion and new product development outside the United States. Steve has provided consultation services for more than 15,000 hotels throughout the world during his 40-year career. For more information contact Steve at [email protected]

Summary

Most hotel/motel market studies and appraisals quantify the demand for transient accommodations using a factor known as a room night.

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