In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.

Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.

U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.

Billions of dollars in new development are reshaping Downtown Detroit and transforming its hotel market. From landmark mixed-use towers to a revitalized riverfront, the investment activity underway is generating new demand, attracting first-time visitors, and positioning Motown as a legitimate destination for both leisure and business travel.

Although a slow COVID recovery and negative news cycles previously cast doubt on New Orleans’ viability as a vacation destination, the popularity of the city is supporting strong leisure travel rebound and an optimistic convention schedule.

Raleigh’s hotel market outlook remains strong, supported by its role as North Carolina’s capital and its education, healthcare, and manufacturing sectors. Demand, ADR, and RevPAR continue to rise despite new supply additions, with demand growth outpacing new supply. Major convention, mixed-use, and healthcare developments are expected to further strengthen hotel demand.

Philadelphia has experienced a slower demand rebound from the effects of the pandemic. However, despite some current external headwinds, there is significant optimism for the city on the horizon, with upward momentum expected in 2026 and beyond.

This article evaluates how full-service, select- and limited-service, and extended-stay hotels in the Kansas City metro market have performed across economic cycles. Our analysis highlights key differences in revenue potential, risk exposure, and recovery patterns to inform development and investment decisions.

U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and longer security lines at airports. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement (as we expected).

Nestled among the iconic red rock formations of northern Arizona, Sedona is one of the most distinctive leisure destinations in the American Southwest. Over the past decade, Sedona’s hotel market has demonstrated remarkable resilience, supported by strong leisure demand, constrained hotel supply, and a reputation as a premium outdoor and wellness destination.