In Focus: Muscat

After reaching the milestone of 1 billion US$ generated revenue in 2012, Oman’s tourism sector has much to look forward to in the upcoming years, particularly with the development of major projects such as the Omagine,The Wave, Jebel Sifah and OCEC.
Hala Matar Choufany is the President for HVS Middle East and Africa and the Managing Partner of HVS Dubai.

In the last 15 years, Hala has worked on more than 850 hospitality projects, ranging from single to large scale mixed use developments and conducted numerous valuations, feasibility studies, operator search and contract negotiations, operational assessments, and general consultancy advisory work.

Hala has worked in more than 75 markets in Europe, Middle East, Africa and Asia. Hala has in-depth expertise in regional hotel markets and a broad exposure to international markets and maintains excellent contacts with developers, owners, operators, investment institutions and government entities.

Hala has completed Executive Education at Harvard Business School and has an MBA from ESSEC & Cornell.

For more information contact, hchoufany@hvs.com

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