Tune in for a dynamic conversation with Hala Matar Choufany, President of HVS Middle East and Africa led by Rosanna Chopra, Executive Director, Red Sea Global as they discuss the transformative growth of tourism in Saudi Arabia. This discussion explores the influential role of women in driving Vision 2030 and the broader dynamics shaping the industry, such as the integration of cultural authenticity and the expansion of luxury tourism.Learn about the challenges and opportunities within the sector, the impact of societal shifts on the industry, and how Saudi Arabia is leveraging these changes to foster a sustainable and inclusive tourism landscape. This dialogue highlights the balance between empowering female leadership and fostering overall industry growth, showcasing Saudi's commitment to becoming a global tourism leader. Listen to the talk here:
About Hala Matar Choufany
Hala is an experienced Regional President and Managing Partner, an industry expert, and is recognized as one of the most influential leaders in the hospitality industry, notably in the Middle East and Africa region.
Hala has advised on more than 5,000 hospitality and mixed-use projects in the last 20 years across Europe, the Middle East, Africa and Asia. She has advised clients in areas such as Valuations, Acquisitions, Asset Management, Strategic investments and development, Contract Negotiations, and general Real Estate Strategic Advisory.
Hala has authored more than 50 publications and speaks frequently at investment and hospitality related conferences on a range of topics including asset valuation, investments, management issues and women leadership.
In addition to being a Board Member of HVS Global, Hala sits on the Boards of Harvard Business School Club of the GCC, Hotel Investment Advisory Board, and is regularly invited to Boards as a subject matter expert in the industry. Hala is frequently invited to discuss hotel and tourism trends on major news channel including Alarabiya, Bloomberg, Abu Dhabi TV, Forbes, Breaking Travel News and CNN.
Hala is also a member of the International Society of Hospitality Consultants (ISHC).
Hala completed Executive Education at Harvard Business School. She also holds an MBA in Finance and Strategy from IMHI (Essec- Cornell) University, Paris, France and a BA in Hospitality Management from Notre Dame University, Lebanon. Hala is fluent in English, French and Arabic.
Born in Beirut, Hala lived and worked in several cities across Europe, Asia and Middle East and is a mother of three.
For more information, contact Hala at [email protected].
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