Celebrating its 10th Anniversary, the Vacation Ownership Investment Conference held in Orlando, Florida, from October 6th-9th, presented a rather optimistic outlook of the future of the vacation ownership industry.
In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Mid-term elections prompted me to reflect back on how my interest in being active in the political process evolved. Some define "active in the political process" as voting in elections while others define it as being a politician or a lobbyist.
Since its inception, the economy segment has undergone a continual process of transition. Although most owners, operators and lenders take a “stick to the basics” approach, a problem arises when one attempts to define just what “the basics” are.
Hotels should go above and beyond their competitors to sell peace of mind. In return for taking better care, hotels should benefit from better internal control procedures, measurable payback and considerable goodwill.