Message from Rod Clough, MAI, President, HVS Americas: Watch our Webinar Recording 2021- A "View from the Top" 

With more than 3,700 people registered, I am proud and grateful to have hosted our first Americas' Webinar of 2021, titled A View from the Top, with The Lodging Conference on January 14, 2021. The session provided insights on what lies ahead for the hospitality industry in 2021.

We thank our truly distinguished group of hospitality executives for sharing their perspectives on the changing hotel landscape, along with their thoughts on navigating this unprecedented time.

Rod Clough, MAI
President, HVS Americas

HVS U.S. Franchise Fee Guide 2020 
By Kasia Russell, MAI and Bomie Kim

Published every year, the HVS U.S. Hotel Franchise Fee Guide provides a comparative review of various hotel franchises based on their applicable franchise fees. Selection of an appropriate franchise affiliation affects a property’s ability to compete in its local market, generate profits, and achieve a desirable image and market orientation.

Hotel Sales Teams: 2020 is Behind Us but Not the Pandemic. Now What? 
By JoAnn Mulnix-Morris

In Spring 2020, many hotels were forced to furlough most on-property Sales Managers because so much demand for hotels disappeared with the pandemic, requiring any remaining team members to be responsible for market segments which previously were not their responsibility. These remaining Sales Managers were forced to adapt to many other changes in a short time, including rescheduling/canceling events, in addition to learning how to research and sell to new/additional market segments while maintaining relationships with past and current clients. What does this mean for the future sales teams? 

COVID-19’s Impact on the St. Louis Lodging Market 
By Daniel McCoy, MAI and Zabada Abouelhana

Since early March of 2020, Greater St. Louis-area hotels have suffered unprecedented declines in demand, similar to most cities in the United States, because of the COVID-19 pandemic. How far has the greater St. Louis hotel market fallen? How does this compare to the last recession? What will the recovery look like?

HVS Market Pulse: Panama City Beach, Florida 
By Hannah McManus

While Panama City Beach’s 27 miles of white sand beaches and emerald blue waters have remained unchanged since the 1950s, this market’s identity and economic landscape have undergone many transformations over the last two decades. This destination’s willingness to transform, its flexibility in the face of hardship, and the natural beauty of its beaches and beyond are what make Panama City Beach a truly resilient market with virtually unlimited development potential.

Impact of COVID-19 on the Coachella Valley Lodging Market & Outlook 
By Kirsten Smiley, MAI

The Coachella Valley is known for its signature events, including the Coachella Valley Music & Arts Festival. With major events canceled in 2020, how did the market perform? What’s the road for recovery?

COVID-19’s Impact on the Anaheim-Santa Ana Lodging Market 
By Michael Evans

Since early March, Anaheim-Santa Ana hotels have suffered unprecedented declines in demand, similar to most cities in the United States, because of the COVID-19 pandemic. How far has the Anaheim-Santa Ana hotel market fallen? How does this compare to the last recession? What will the recovery look like?

Industry Leaders Predict Hospitality Recovery Is Likely to Start During the Second Half of 2021 

HVS and The Lodging Conference hosted a webinar on January 14, 2021, that provided insights on what lies ahead for the hospitality industry in 2021. A truly distinguished group of hospitality executives shared their perspectives on the changing hotel landscape, along with their thoughts on navigating this unprecedented time. With more than 3,700 people registered for the webinar, participants heard from leaders across the industry.

INVESTMENT OPPORTUNITY - Courtyard by Marriott Laredo 

HVS, is pleased to present the opportunity to acquire the 110-key Courtyard by Marriott Laredo, a select-service hotel asset in Laredo, Texas. Despite most markets taking a hit from the COVID-19 pandemic, the Hotel’s rooms revenue was up 9% through year-to-date November 2020. Laredo is a vital trade hub along the U.S./Mexico border; the Port of Laredo is the number one inland port along the U.S./Mexico border, with over $231.5 billion in imports and exports having crossed over in 2019. Please visit our listings or contact Eric Guerrero, James Rebullida, or Fadi Rawashdeh for more information.

INVESTMENT OPPORTUNITY - Best Western Plus Lake Jackson Inn & Suites 

HVS, as the sole and exclusive advisory firm to Ownership, is pleased to present the opportunity to acquire the 64-key Best Western Plus Lake Jackson Inn & Suites, a limited-service asset located in Lake Jackson, Texas. Based on current pricing guidance, the Property is priced below replacement cost at $89,000 per key. To construct a similar limited-service asset with comparable amenities, the estimated all-in investment would be a minimum of $100,000 to $110,000 per key. Please visit our listings or contact Eric Guerrero, James Rebullida, or Fadi Rawashdeh for more information.

HVS in the News 

• Leaders Call for Liability Protection and Unity in 2021​​​​​​
• Executives re-evaluate operations as pandemic continues
• View from the Top' takes hard look at where industry is headed
• Global View: Hospitality, Travel Cautiously Optimistic For 2021
• 302 | Value Judgment: Hotel asset pricing in COVID-19 age is different from previous recessions - Listen to the Podcast
• In rare example of regional collaboration, county assessors come together to shake out 'unpredictable' real estate market