During the 35th ASEAN Tourism Forum, which took place on 22nd January, the ASEAN economic bloc officially announced the ASEAN Tourism Strategic Plan 2016-2025 − a ten-year plan to market the region collectively as a single destination. Of the ten strategic action plans highlighted, expanding connectivity and enhancing travel facilitation was top of the agenda. The member nations are in favour of implementing a common ASEAN visa that will be valid everywhere within the bloc and could possibly come into effect within the next five years. Other areas addressed in the action plan include: intensifying promotion and marketing; diversifying tourism products; attracting tourism investment; raising capacity and capability of human capital; expanding destination infrastructure; upgrading local communities and public-private sector participation; ensuring safety and security; prioritizing protection and management of heritage sites, and increasing responsiveness to environmental protection and climate change.
HVS APAC HOSPITALITY NEWSLETTER.