More than 137 million overseas tourists will visit China in 2016, a 2.5% increase from the previous year. This would be the second year of growth in inbound tourism after the country saw years of decline in foreign tourists since 2011. International tourism revenue in 2016 is expected to reach $121 billion, an increase by 6.5%. During the annual work meeting held earlier this January, China National Tourism Administration set its development goal of 2016. According to Li Shihong, Deputy Head of the Administration, second- and third-tier cities as well as small towns will play a leading role in attracting overseas tourists since they have unique culture symbols, beautiful landscape and have persevered history in their daily lives better than modern cities. “Besides, the high-speed railway network has connected small towns and also made them more accessible than before. It is a great timing for them to develop the inbound tourism industry”, added Li.
HVS APAC HOSPITALITY NEWSLETTER.