BTG Hotels recently announced that it has created a joint company with Ali Travel and Shiji Network. The three have invested 50 million RMB in the joint company, and named it Zhejiang future hotel network technology co., LTD, temporarily. BTG Hotels is a large conglomerate of listed comprehensive tourism companies in China; Ali Travel is an online travel agency; and Shiji Network is the biggest PMS supplier in China. Based on Internet plus and cloud PMS, as well as the three company’s capital, technology, and data, the joint company aims to create new brand operations pattern in China. It seems like an online hotel alliance, offering member hotels the right to use its brand, marketing, distribution, technology, standard PMS data, and so on. Based on the above service, the joint company will also provide the member hotels’ customers self-service technology in choosing rooms, check-in, and printing Fapiao, among others.
HVS APAC HOSPITALITY NEWSLETTER.