Global Hospitality Report (May 9, 2016)

Market Pulse: Daytona Beach, Florida 
By Mallory Hall

Historically driven by leisure demand, the Daytona Beach hotel market has diversified its segmentation in recent years to accommodate more commercial and convention business.

What Time Is The 3 PM Parade? (Should your hotel have some Mickey Mouse® in it?) 
By Kirby Payne and Victoria 'Vicki' Richman

Vicki Richman attended Disney Institute. We have incorporated much of what she learned into our company. Every year we improve our company’s culture and that of our hotels. If the Walt Disney Company is any benchmark, it's clearly worth doing.

Tourism Authority of Thailand Aims to Attract More European Visitors 

The Tourism Authority of Thailand (TAT) is collaborating with Thai Airways International and three Middle East Airlines (Qatar Airways, Emirates, Etihad Airways) to attract European travelers from primary and secondary cities to the country. The plan is to boost sales in the third quarter during the low tourism season in Europe. Target cities include London, Stockholm, Paris, Frankfurt and Rome. Currently, each of the Middle East airlines has about 200 monthly flights to Thailand and uses wide-body jets. Qatar Airways plans to expand flight connection to Krabi and Chiang Mai in December 2016. Tourist arrivals from Europe to Thailand are expected to grow 9% to 988,000 visitors in the second quarter of 2016, while tourism receipt is expected to grow by 12% to 73.4 billion baht. TAT has set a target of 5.66 million European visitors in 2016 generating revenue of 420 billion baht, representing a growth of 6% and 4%, respectively, from previous year. It is forecasted that the average spend per European visitor per trip will be 74,205 Baht, up 6% from previous year.

London & Regional to Buy Atlas Hotels  

London & Regional (L&R) is reportedly expanding its hotel operation with the purchase of Atlas Hotels' portoflio of 47 properties across the UK for £575 million from private equity firm Lone Star. L&R currently has 15 hotels (6,600 rooms) throughout Europe and the Caribbean; its acquisition of Atlas brings it 46 Holiday Inn Express hotels and the Hampton by Hilton Liverpool City Centre.


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