In the HVS Spring 2016 Broker Survey, brokers reported a significant hold sentiment, with a roughly equal distribution remaining between a buy-and-sell sentiment. Influencing this sentiment was a cautionary outlook on forward twelve-month projections relative to the trailing-twelve-month performance, which was leading to some spread between buyer and seller expectations. This was further reflected in the U.S. and Canadian hotel brokers surveyed levels of going-in and exit cap rates, rooms revenue multipliers, and marketing times. Cap rate differences reflected roughly one-point intervals across product type categories of limited-service/economy, select-service, full-service, and luxury/upper-upscale. For limited-service hotels, where a multiplier is relevant, opinions were gathered on RRMs, with the report reflecting a relatively wide range of responses, while the median and average fell close to what would be expected for this product type. Similar results across the varying product type categories were gathered for marketing times and broker fees. For insights into liquidation effects, the report studies the differences between a 30-, 60-, and 90-day liquidation. The HVS Spring 2016 Broker Survey presents these and more insights from top hotel brokers.
ORDER THE SURVEY REPORT FOR $295.