Following the results of last week’s referendum, which revealed that the UK had voted to leave the EU, many hotel companies have reported a rise in bookings from overseas visitors, with the weakening of the pound making the country a cheaper destination. Best Western has reported an increase in bookings from US and Chinese visitors and has even had to recruit additional staff in its head office in York to cope with the demand. “We know it is early days but we are seeing a double bounce to business as a result of Brexit,” said Rob Payne, chief executive of Best Western Great Britain. “We’ve seen an increase in international bookings to some of our hotels in great British locations. Interestingly, we are also seeing an increase in enquiries from hotel owners wanting to join the Best Western brand since the referendum,” he added. However, not all hotel firms have recorded an increase in business since the referendum. Carlson Rezidor and AccorHotels both commented that they had not seen any significant increases in demand from the USA or China for their UK properties. “There are suggestions that Brexit could see an increase in visitors from China but there are no stats to support that as yet,” said Sean Philby, area director of sales for Carlson Rezidor.
HVS EMEA HOSPITALITY NEWSLETTER.