AREAS OF EXPERTISE
• Proven ability to effectively analyze markets, target areas of highest demand, and develop strategies to attain new business.
• Analyze STR report and implement changes to move hotel to attain set goals.
• Growing existing accounts and generating new business to ensure that room revenues and catering revenues meet or exceed budget in order to maximize revenue and profits.
• Develop, implement and oversee hotel marketing plans. Implement action plans with hotel staff to achieve results.
• Yield management skills including utilizing yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.