Branding with History: Historic Hotels Find Ways to Build a Competitive Advantage
Owners and operators of historic hotels have become more creative in their efforts to develop and maintain long-lasting competitive advantages for their properties. Recent operating data shows above-market performance for historic hotels in the U.S.
Canadian Lodging Outlook August 2005
What Does a Franchise Cost?
Canadian Lodging Outlook July 2005
Basic Concepts of Co-Branding...
What Does A Franchise Cost?
Steve Rushmore's August 2005 Hotels monthly.
Canadian Lodging Outlook May 2005
A Case For Being Independent
Canadian Lodging Outlook April 2005
Brand equity: Raising the Flag
Hidden Costs Of Franchise Agreements
A look at some of the hidden costs in Franchise Agreements so that you will be able to evaluate the total expense of operating under a specific hotel franchise.
Franchisors Starting To Clean Up Their Act
Steve Rushmore February 1999 Lodging magazine article.
Six Things To Consider Before Obtaining A Hotel Franchise
With a number of hotel companies offering franchises, the selection process can become a complicated cost benefit analysis. Steve Rushmore gives you some important items to consider.
The Dual Brand Hotel Concept
An Effective And Growing Alternative For Hotel Developments Throughout Brazil