The Geneva hotel market’s recent performance and outlook.
The Hotel Franchise Fee Guide - Europe aims to assist owners in increasing their understanding and awareness of the franchise business model. Franchising in Europe is still much less developed than it is in the USA, but it is gaining ground.
Steve Rushmore's October 2009 article for Lodging Hospitality
A Simple Solution to Impact
What Does a Franchise Cost?
Basic Concepts of Co-Branding...
Steve Rushmore's August 2005 Hotels monthly.
A Case For Being Independent
Brand equity: Raising the Flag
A look at some of the hidden costs in Franchise Agreements so that you will be able to evaluate the total expense of operating under a specific hotel franchise.