Steve Rushmore February 1999 Lodging magazine article.
With a number of hotel companies offering franchises, the selection process can become a complicated cost benefit analysis. Steve Rushmore gives you some important items to consider.
An Effective And Growing Alternative For Hotel Developments Throughout Brazil
Steve Rushmore's February 2004 Hotels Article
Franchise Affiliation
What does one need to consider in order to add value to a hotel through franchising. This column examines briefly, the merits and considerations of franchising.
In this article, we discuss the associated costs and fees incurred when franchising a hotel.
This articles invetigates branding opportunities by star rating and location in Asia.
Franchising - Ready or Not?