Considering recent trends, the online channel has been the most dynamic and fast-growing segment of the overall CRS bookings for hotels. Hoteliers can take advantage of this by formulating a well aligned Online Marketing Strategy.
Nas cidades-sede em que não houver uma explosão de oferta, 2014 deverá ser um ano com quase 10% a mais de ocupação, 30% de aumento de diária e até o dobro de lucro líquido.
HVS recommends using regression models to measure the impacts of convention centers on their surrounding hotel markets.
From economy to luxury hotels, existing and proposed, knowing the sources, habits, and prevalence of future patrons is crucial to success.
This is the second in a series of articles that HVS with STR Global data for each city. Our analysis is based on a sample of over 15,000 available daily rooms provided by STR Global.
As part of the overall asset management strategy for a hotel asset, owners should certainly ask, “How can our sales and marketing efforts be more focused? Made more efficient and effective?”
This article attempts to clearly define the requirements a hotel must meet to be Sharia-compliant, and the differences between this concept and that of ‘dry’ hotels.
Mexico’s tourism industry has been at the forefront of international lodging trends, and the country is once again reinventing its coastlines and interior colonial towns with the proliferation of master-planned resort-residential communities.
A hotel’s pet-friendly policies can bring both trials and rewards.
In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.