In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Group sales managers in hotels, convention and conference center, and CVB’s need to understand the reasons for lost business. This article presents a comprehensive approach to lost business analysis that helps increase group sales.
Layer or Top-Up - why European Hotel Investors should include Revenue Management in their Investment
The author considers that a strengthened understanding by hotel investors of revenue management principles will permit investors to make better investment decisions.
The popularity of Guadalajara has surged in recent years, attracting new businesses, residents, and developments that are positioning the city as a world-class business and travel destination.
At a time of nationwide fiscal drought and a slump in development, the “Queen City” maintains a regal guise.
The Virtual Meeting Ground
Why telepresence is a nascent revenue opportunity for upscale and luxury hotels.
In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay per Click (PPC) ad campaigns.
Linking Innovation and Competitive Advantage in the Hotel Industry
Several markets in the United States rely heavily on government demand. Changes in the way allowances for government travelers are established can turn markets, for better or worse.