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Asheville is recognized as a premier tourist destination in the Southeast U.S., and its growing and changing lodging landscape continues to reflect this Blue Ridge city’s popularity.
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Asheville’s hotel industry thrives on tourism, though other demand segments have been making headway. A rise in occupancy and average rate over the past several years is expected to continue, driving hotel development in the city’s downtown.
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Asheville’s hotel industry, as shown by increases in rooms sales and new hotel supply, is rapidly escaping the drag of the recent recession.
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Business, tourism, and an idyllic mountain setting are perennial features of Asheville, creating demand for hotels old and new.