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Luc Espaillard

Associate, Toronto
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My Articles

Targeting Hotel Staycation Demand in Canada and Beyond

Due to travel restrictions, Staycations flourished as one of the few remaining sources of leisure demand. We interviewed hospitality experts and conducted a survey to gather data on consumers’ behavior and hoteliers’ response with regards to Staycations in Canada and beyond. Through this article, we share innovative strategies hoteliers can use to develop competing Staycation packages aiming to attract one of the identified Staycations subsegments: Dreamers, Explorers and Business Staycationers.
  • June 2, 2021 By Luc Espaillard , Monique Rosszell , Sarah Schehade
  • Hotel Operations , Sales & Marketing , Valuations & Market Studies , Travel & Tourism , COVID-19 , North America , Canada

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