As the boutique hotel sector continues to grow, operators must work harder to create a point of difference for their properties as well as to maintain a sense of exclusivity and aspiration, as we investigate this further in the following article.
The Geneva hotel market’s recent performance and outlook.
The Hotel Franchise Fee Guide - Europe aims to assist owners in increasing their understanding and awareness of the franchise business model. Franchising in Europe is still much less developed than it is in the USA, but it is gaining ground.
Steve Rushmore's October 2009 article for Lodging Hospitality
A Simple Solution to Impact
What Does a Franchise Cost?
Basic Concepts of Co-Branding...
Steve Rushmore's August 2005 Hotels monthly.
A Case For Being Independent
Brand equity: Raising the Flag