While some argue that an additional hotel can create positive impact on the chain by increasing its brand awareness, most impact disputes focus on the potential loss of business when a traveler has a choice between two hotels with identical brands.
Steve Rushmore is the founder of HVS, a global hospitality consulting organization with more than 50 offices around the globe. He is focused on future office expansion and new product development outside the United States. Steve has provided consultation services for more than 15,000 hotels throughout the world during his 40-year career. For more information contact Steve at [email protected]
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Summary
While some argue that an additional hotel can create positive impact on the chain by increasing its brand awareness, most impact disputes focus on the potential loss of business when a traveler has a choice between two hotels with identical brands.
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