Houston is no stranger to major sporting events, having hosted Super Bowls, Final Fours, and College Football Playoff games. FIFA 2026 added another chapter, drawing an estimated 500,000 out-of-town visitors to Houston, according to the Harris County–Houston Sports Authority. While Houston hotels did not see a broad occupancy surge, they found meaningful pricing power around the matches.

After a stable fiscal-year 2026, the recently published fiscal-year 2027 per-diem rates indicate a return to measured growth, with the standard continental United States (CONUS) lodging allowance increasing by $3 per night. This article explores how long-term trends continue to reveal significant differences among U.S. lodging markets, particularly in major gateway cities and resort destinations.

The St. Louis lodging market struggled to find its footing in the aftermath of the COVID-19 pandemic but appeared to turn a corner in 2025 and continued to strengthen this year. Numerous recent and ongoing developments and initiatives support a positive outlook for market hotels.

This summer has been strong for the U.S. hotel sector, with weekly RevPAR gains averaging near 8.0% in June and early July, cooling slightly into 6.0% to 7.0% in August. Our RevPAR growth forecast reflects 4.5% for 2026 given the expectation that recent growth, partly fueled by World Cup matches and heightened vacation travel, will wane somewhat in the final months of the year.

Boise's hospitality market has traditionally been supported by government, education, and healthcare demand. In recent years, however, strong population growth and significant technology sector expansion have emerged as key drivers of economic activity, fueling new hotel development and supporting strong lodging performance throughout the market.

To measure the impact of the FIFA World Cup in eleven U.S. cities, we compare occupancy rates, ADR, RevPAR, and rooms revenue during the weeks of World Cup matches to the same weeks in 2025, as adjusted for the expected change in these variables in the absence of the FIFA events. We demonstrate a wide variance in the impact in host cities and discuss the underlying factors that influence these differences.

The summer is off to a roaring start for the U.S. hotel sector, with weekly RevPAR gains averaging roughly 8.0% in June and early July. Our RevPAR growth forecast reflects 4.5% for 2026, which takes into consideration that this recent growth, partly fueled by the World Cup matches, will wane somewhat in the second half of the year.

Marble Falls, a small city within the Texas Hill Country and Highland Lakes region, is evolving beyond its traditional role as a weekend lake destination. New hotels, meeting space, and visitor amenities are expanding the market’s capacity for leisure, group, and event travel. This growth positions Marble Falls as an emerging lodging market to watch.

Each year, HVS researches and compiles development costs from our database of actual hotel construction budgets. This source provides the basis for our illustrated total development costs per room and per product type.

This is a monthly industry update that highlights the key trends in the Indian hospitality industry.