Greenville, a city in the heart of South Carolina’s Upstate area, strengthened coming out of the pandemic and has continued its upward trajectory since. Supported by a strong economic base, thriving tourism industry, and small-town charm, the Greenville market remains one to watch.
The 2025 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) brought nearly 300 attendees to the Marriott Beach Resort & Spa Willemstad in Curaçao for several days of networking and industry insights from key stakeholders in the region. This article provides the main takeaways from this year’s conference.
If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.
Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the Southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.
Following declines in recent years, Denver’s hotel market is expected to stabilize in 2026, with occupancy improving modestly and rate growth resuming by late spring. Risks remain, but infrastructure upgrades and a limited new supply pipeline support a cautiously optimistic outlook.
Following a slow post-pandemic recovery and a modest decline in 2024, RevPAR for the San Francisco market has rebounded in 2025, with year-to-date performance reaching the highest levels since 2020. With strengthening fundamentals, the market appears poised for notable growth in hotel investments.
In February 2025, an illegal strike in Upstate New York led to over 2,000 corrections officers being fired. National Guard troops were deployed to support the correctional facilities during and after the strike, boosting hotel demand in cities like Middletown. This temporary demand, combined with a strong local economy, supports a positive near-term hotel market outlook.
This is a monthly industry update that highlights the key trends in the Indian hospitality industry.
The report explores Northeast India’s untapped tourism potential, analyzing its economic impact, infrastructure growth, state tourism policies, and branded hospitality landscape. It highlights key opportunities, challenges, and strategic recommendations to drive sustainable, inclusive, and community-led tourism development across the region.
This year’s Lodging Conference was well attended with a cautiously optimistic atmosphere, despite the challenges currently facing the industry. HVS was pleased to sponsor the event, and we were strongly represented with participants from multiple divisions. Several HVS attendees provide their thoughts and takeaways from the event in this article.