Managing through a Recession Without Destroying a Hotel's Long-Term Value

January 26, 2009
By Mark C. Lynn

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About Mark C. Lynn

Based in San Francisco, MARK LYNN oversees the wide range of hotel asset management, strategic planning, development and operational consulting services provided by the firm. Mr. Lynn has more than 30 years of hotel industry experience and has been involved in the development and management of more than 100 hotel projects with an asset value exceeding $2 billion. Mr. Lynn holds a BSBA degree from Xavier University in Cincinnati, Ohio and is a member of HAMA (Hospitality Asset Managers Association). Mr. Lynn can be contacted at: 100 Bush Street Suite 750 San Francisco, CA 94104 +1 (415) 268.0357 tel. +1 (415) 869.0516 fax [email protected]

Summary

While it is important to take actions during a recession to respond to economic conditions, it is also important to know when not to do something that causes short- and long-term harm to an asset.

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