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Adapt, Survive and Overcome

This article describes some of the opportunities that are being taken up in various hotel markets, with the aim of improving hotel trading conditions in the short term and a hotels’ positioning and competitiveness long after the recession is over
Sophie Perret is a Director at the HVS London office. She joined HVS in 2003, following ten years’ operational experience in the hospitality industry in South America and Europe. Originally from Buenos Aires, Argentina, Sophie holds a degree in Hotel Management from Ateneo de Estudios Terciarios, and an MBA from IMHI (Essec Business School, France and Cornell University, USA). Since joining HVS, she has advised on hotel investment projects and related assignments throughout the EMEA region, and is responsible for the development of HVS's business in France and the French-speaking countries, as well as Africa. Sophie completed an MSc in Real Estate Investment and Finance at Reading University in 2014, and is in the process of becoming a RICS certified surveyor. For further information, please contact: sperret@hvs.com +44 (20) 7878- 7722 (Work)

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