What Should I Build? A Feasibility Methodology for Developers Seeking Product Guidance

This article details a simple and logical methodology that can be used to determine which among a variety of brand/product scenarios are feasible, if any, and to gauge which among the feasible uses will generate the strongest return.

About Erich Baum

Erich Baum is a Senior Vice President with the HVS office in New York and Boston and has overseen thousands of hotel appraisal and consulting assignments throughout North America, including an extensive list of assignments involving property tax appeal cases. Erich co-authored the 2001 edition of the Appraisal Institute’s hotel valuation textbook, has written numerous previous articles on issues related to hotel appraisal and consulting, and regularly serves as an expert witness. Erich is a state-certified appraiser and graduate of Cornell’s School of Hotel Administration. For more information contact Erich at ebaum@hvs.com.


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