In Focus - Health and Wellness Hotel Trends

The health and wellness travel segment is growing immensely, creating a market for hotels that cater to the health-conscious guest. The EVEN and Element hotel brands are pushing the envelope, with wellness built into their very design.


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About McKenna Luke

McKenna Luke, MAI, a Managing Director with HVS, is an expert in the lodging markets of the Southwest region, particularly in New Mexico and Arizona. McKenna’s background in hospitality spans from hotel operations to advisory roles related to full-service hotel acquisitions and new developments. Her expertise includes small independent inns, complex resorts, full-service metropolitan hotels, and historic conversions. McKenna has extensive nationwide hotel consulting and valuation experience having lived and worked in Colorado, Texas, Missouri, Oklahoma, South Carolina and, most recently, New Mexico. In addition to traditional hospitality work, she has conducted appraisals of casino operations in Las Vegas, Atlantic City, and Pennsylvania, as well as ski resorts in California, Montana, North Carolina, and Canada. McKenna graduated summa cum laude from the University of Denver, from which she later earned an MBA. She holds a certified general appraisal license and is a Designated Member of the Appraisal Institute (MAI). Contact McKenna at +1 (303) 704-2636 or [email protected].


  1. Rajendran menonAugust 5, 2014

    Interesting and contemporary write up.

  2. Philipp DolniAugust 27, 2014

    Great article. I have also previously touched on the given subject as part of a blog post on LinkedIn. Both brands understand that health and fitness is close to their hotel guests as well as to a company's employees. Other great examples within the given field include The Healthy Vending Machine by Marriott and the Eat Well Programme by Starwood's WestIn brand.

    • Philipp, thank you for your interest. It is interesting to see all the ways that brands are incorporating health and wellness programs into established brands, as well as the newer brands centered around these concepts.

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