Conference Takeaways – The Lodging Conference 2022

The halls of the JW Marriott Desert Ridge were buzzing this week as thousands descended upon the Phoenix resort for this week’s Lodging Conference. If you couldn’t make it to the event, here’s a quick recap of what you missed.
Rod Clough, MAI

Contributions by Kasia Russell, Eric Guerrero, McKenna Luke, Neil Flavin, and Emil Iskandar.

The halls of the JW Marriott Desert Ridge were buzzing this week as thousands descended upon the Phoenix resort for this week’s Lodging Conference. If you couldn’t make it to the event, here’s a quick recap of what you missed.

Rising Interest Rates Cool an Overheated Market That Offers Well-Performing Assets

Debt costs continue to rise, and the continually adjusting rates are moving some deals to the sidelines. We heard stories of rates changing multiple times during a due diligence period, and in some cases, if sellers are unwilling to adjust prices, deals are not closing. An example was a buyer we spoke to who was having to underwrite deals at current yields with premiums of up to 500 or 600 basis points, which can lead to IRRs of 10–12%, and some sellers are backing out at the resulting prices.
With another rate hike possible in November, this heightened level of debt cost (which many consider a return to normal), could persist for a while. The transactions market is falling into a less frenzied period, as deal pipelines for the remainder of the year were reported to be slim, along with available inventory. Furthermore, brokers, buyers, and sellers are reevaluating and repricing deals as the pace of interest rate hikes erodes purchasing power despite strong property-level performance. Moreover, distressed transaction volume is picking up, driven by special servicers, maturing senior loans, PIP requirements, and lagging conference/group business pickup in select markets. 

Will Sellers Adjust to a New Market Reality?

In the weeks before the NYU Conference in the early summer, brokers were reporting deals going under contract above pricing guidance. The opposite is true today, as we exit the Lodging Conference. That can be a tough adjustment for sellers to make, as it was not long ago that buyers would accept low going-in yields (partly driven by abnormally low cost of debt). There are still some buyers out there with these low yield expectations, but the right story has to exist for the property and/or market.
Debt available to the hotel sector has also been curtailed by the strong performance of hospitality compared to other real estate sectors. Most lenders have balance sheet caps on hotels, and depreciation in other sectors is causing their segment of hotel debt to surpass those caps. Accordingly, lenders can be highly selective. While a 65% LTV financing package might be available, the lender might instead choose a similarly attractive 50% LTV/LTC deal. At this time, reported rates are in the 5.5–6.25% range, roughly.

Top-Line Forecasts Remain Positive

Despite a cooling transactions market, HVS, as well as its peers, expects the operating fundamentals of the industry to remain strong and the recovery to remain on course. Kasia Russell, Managing Director and West Region Leader for the U.S., presented our latest forecast of occupancy, ADR, and RevPAR (shown below), as well as the latest in cap rate, discount rate, and transaction trends for the industry. Despite concerns about lower levels of consumer discretionary spending caused by inflation, the industry is seeing strong post-summer forward bookings (particularly at leisure-oriented hotels).
National Metric Forecasts as of August 2022
Source: STR (Historical), HVS (Forecast)
The return to office continues to be a sensitive topic, with prognosticators suggesting that a full recovery of office occupancy may not return until after 2030. However, the trend of extending business trips and now group stays to include additional leisure days is not cooling. The intensifying recovery in the group segment, a more gradual recovery in the business transient segment, and continued strong leisure demand all contribute to the illustrated forecast.
Lastly, new supply growth is anticipated to remain well below the industry average of 1.8% annually, with forecasters suggesting that supply will grow at only 1.0% to 1.2% in the near term. This expectation further supports the occupancy recovery and ADR growth forecast.

Other Factors to Consider

Most panelists agreed that labor challenges will remain as long as the federal government does not get a better handle on immigration policy. Technology is becoming more critical in light of these challenges, driving contactless check-ins, more specialized property-management systems, and other innovations.
Also discussed were challenges that are geopolitical in nature, mostly the war in Ukraine and how that conflict has affected inflation, supply chain problems, and a general sense of global instability.
Elements of environment, social, and governmental (ESG) policies and how they will shape the future of our industry were also top of mind.
Conversion opportunities are considered a growing option in light of heightened construction costs for new builds. The industry was highlighting recent success in economy to upscale boutique conversions, as well as select-service to extended-stay, and office to hotel, among others.

We Will See You Soon

We look forward to attending the Latino Hotel Association’s upcoming conference in October in Dallas and the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) in November before next year’s events kick off with ALIS in Los Angeles.
Many thanks to Harry Javer and the entire Lodging Conference team, as well as the operations team at the JW Marriott Desert Ridge, for pulling off an extraordinary event in Phoenix. The service and food were top notch, the hotel looked superb, and the event was flawless. A truly extraordinary week, and we cannot wait to return next year.
Rod Clough is the President of HVS Americas. He is responsible for the overall direction, management, and ongoing success of 40+ offices across North and Latin America. Under his leadership, HVS Americas conducts over 3,500 valuation and consulting engagements annually. During his 30-year tenure, Rod has been instrumental in leading the growth of the firm; this includes significantly expanding the number of offices across the United States, as well as launching multiple divisions, including U.S. Hotel Appraisals, HVS Latin America, HVS Brokerage & Advisory, and HVS Asset Management & Advisory. A frequent speaker at the nation’s largest hotel conferences, Rod is a designated member of the Appraisal Institute (MAI) and a state-certified appraiser. He earned his BS from Cornell University’s School of Hotel Administration and also holds a Colorado real estate broker's license. Furthermore, Rod is proudly Latino and gay, and his firm is welcoming of all races and colors, sexual orientations, ages, genders, and gender identities. Once associates join HVS, they tend to stay due to the extraordinary culture Rod has inspired—a culture defined by the ideals of balance, connectivity, efficiency, collaboration, honesty, integrity, kindness, and excellence, among others. Rod resides in Northern Colorado where he and his husband Jeff are raising their daughter, Rory. Contact Rod at (214) 629-1136 or [email protected].


  1. Really interesting, thank you

  2. A great recap for someone who was unable to attend the event... much appreciated!

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