Smart Revenue Management Techniques For 2009
Yield management has always been a good idea for hotels, but one that recessed with years of record demand and record profits. Now that the downturn has many hotels fighting for survival, we need to bring yield management back to the foreground.
In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Layer or Top-Up - why European Hotel Investors should include Revenue Management in their Investment
The author considers that a strengthened understanding by hotel investors of revenue management principles will permit investors to make better investment decisions.
The Virtual Meeting Ground
Why telepresence is a nascent revenue opportunity for upscale and luxury hotels.
In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay per Click (PPC) ad campaigns.
Staying ahead of guests in technology is as important as providing ultra comfortable bedding these days. This article explores how to impress your guests without spending a fortune.
Technologists and Hoteliers have very different personalities, yet both are critical to successful hotel technology decisions. This article explores the nature of that sometimes difficult collaboration, and offers some advice for a smooth process.