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The Dual Brand Hotel Concept

An Effective And Growing Alternative For Hotel Developments Throughout Brazil

Hotel Franchising: How To Be A Successful Franchise

Hotel owners must know what they are getting into before signing that franchise agreement.

A Simple Soluton to Impact

While some argue that an additional hotel can create positive impact on the chain by increasing its brand awareness, most impact disputes focus on the potential loss of business when a traveler has a choice between two hotels with identical brands.

Are branding opportunities in Asia real?

This articles invetigates branding opportunities by star rating and location in Asia.
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