An Effective And Growing Alternative For Hotel Developments Throughout Brazil
Hotel owners must know what they are getting into before signing that franchise agreement.
Steve Rushmore's February 2004 Hotels Article
Franchise Affiliation
While some argue that an additional hotel can create positive impact on the chain by increasing its brand awareness, most impact disputes focus on the potential loss of business when a traveler has a choice between two hotels with identical brands.
This articles invetigates branding opportunities by star rating and location in Asia.