We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The 2026 ARDA Spring Conference highlighted a strong, evolving timeshare industry, marked by high occupancy, steady sales, and growing adoption of AI and flexible ownership models. Consolidation among major brands and the phase-out of outdated resorts are reshaping the sector while strengthening its long-term stability and consumer appeal.
Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.
HVS was proud to sponsor NYU IHIF this year. Following several months of surprisingly strong RevPAR and revenue growth, the mood was much improved from ALIS. Conversations around AI, branded residential, and renovations and conversions were most prevalent. Transaction activity is lagging the market recovery, but indications are that the buyer/seller gap is narrowing.
To measure the impact of convention center events, HVS analyzes daily hotel occupancy and ADR data to evaluate how convention events affect overall lodging revenues across entire markets and submarkets. We demonstrate how the impact on hotel occupancy and room rates varies based on market conditions.
The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through April and exceeding 4.0% in recent weeks. We have updated our RevPAR growth forecast for 2026 from 2.2% to 3.0%, and this may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.
The Manhattan market has continued to achieve strong ADR growth in recent years. Occupancy, however, still lags the historical peak. Although legislative and supply changes should bolster this recovery, recent geopolitical factors, tariffs, and federal policy changes are expected to affect short-term hotel market trends. Our forecast shows full recovery beyond 2019 levels for all hotel metrics by 2027/28.
Jersey City has undergone a significant transformation over the past decade, driven by extensive commercial and residential development efforts. Strong connectivity to Manhattan, combined with expansive Hudson River waterfront areas, has enhanced the city’s appeal to residents and businesses seeking accessibility to New York City with relatively lower costs.
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
The 2026 ARDA Spring Conference highlighted a strong, evolving timeshare industry, marked by high occupancy, steady sales, and growing adoption of AI and flexible ownership models. Consolidation among major brands and the phase-out of outdated resorts are reshaping the sector while strengthening its long-term stability and consumer appeal.
Eugene’s hotel market has experienced strong growth in recent years and continues to benefit from significant investment in the city. Eugene has emerged as a leading Pacific Northwest travel destination, and hotel demand benefits from its mix of demand generators that have resulted in increased commercial demand and a strong tourism industry.
HVS was proud to sponsor NYU IHIF this year. Following several months of surprisingly strong RevPAR and revenue growth, the mood was much improved from ALIS. Conversations around AI, branded residential, and renovations and conversions were most prevalent. Transaction activity is lagging the market recovery, but indications are that the buyer/seller gap is narrowing.
To measure the impact of convention center events, HVS analyzes daily hotel occupancy and ADR data to evaluate how convention events affect overall lodging revenues across entire markets and submarkets. We demonstrate how the impact on hotel occupancy and room rates varies based on market conditions.
The U.S. hotel sector continues to show strength, with weekly RevPAR gains averaging 4.0% YTD through April and exceeding 4.0% in recent weeks. We have updated our RevPAR growth forecast for 2026 from 2.2% to 3.0%, and this may be on the conservative side if elevated travel trends continue through the summer vacation and fall convention seasons.
The Manhattan market has continued to achieve strong ADR growth in recent years. Occupancy, however, still lags the historical peak. Although legislative and supply changes should bolster this recovery, recent geopolitical factors, tariffs, and federal policy changes are expected to affect short-term hotel market trends. Our forecast shows full recovery beyond 2019 levels for all hotel metrics by 2027/28.
Jersey City has undergone a significant transformation over the past decade, driven by extensive commercial and residential development efforts. Strong connectivity to Manhattan, combined with expansive Hudson River waterfront areas, has enhanced the city’s appeal to residents and businesses seeking accessibility to New York City with relatively lower costs.
In the wake of the pandemic, Myrtle Beach has experienced a K-shaped hotel recovery. The broader market has softened from post-pandemic peaks, with lower supply, demand, and revenue, while branded, upper-midscale and above hotels have expanded and outperformed pre-2019 levels. That divergence has drawn new investment, rebranding, and redevelopment in the market’s higher-end segment, signaling sustained confidence.
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. Leisure demand grew 4.6%, offsetting softer group business, while airports posted record traffic and major capital investment. Convention activity remains robust, and limited new hotel supply favors existing assets, supporting a resilient outlook for investors and operators.
U.S. hotel performance is posting notable gains compared with 2025 levels, as travel continues to be a priority for many despite persistent inflation, the Middle Eastern conflict, and lackluster job growth. While luxury hotels are posting the greatest RevPAR gains, even economy and midscale hotels are showing occupancy improvement and ADR gains.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.
