U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
HVS U.S. Market Pulse: February 2026
U.S. hotels began 2026 steadily, with flat occupancy and slightly higher ADR for January. As of February, HVS expects modest RevPAR growth in 2026 and stronger gains in 2027 and 2028. Cap rates are trending downward as more distressed assets sell, while transaction activity is slowly gaining momentum, supported by lower interest rates.
Taormina Market Pulse 2026 - From the Grand Tour Heritage to a Global Luxury Destination
This article reviews the key dynamics shaping Taormina’s hotel market in 2026, from tourism demand and hotel performance to evolving supply patterns, lifestyle positioning and investment activity.
Texas Goes All In For Convention Centers
Austin, Dallas, Houston, and Fort Worth are pursuing convention center expansions totaling $7.6 to $7.8 billion, with San Antonio considering an additional $900 million project. These developments are largely enabled by Texas’s innovative financing mechanisms, such as Project Financing Zones. This article examines the scope of these projects and their policy foundations, while analyzing how they shape both Texas’s internal competition and its national positioning in the convention industry.
Building Momentum: The Resurgence of the Downtown St. Louis Hotel Market
The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.
A Closer Look at Hotel Interest Rates: Past and Future
In recent months, it has become clear that interest rates may stay higher for longer. In this article, we have compiled and analyzed historical hotel interest rate data, as well as indications from the Fed on the anticipated direction of interest rates, to provide some context for hotel financing trends.
Hotel Cap Rates: Adjusting to a New Reality
A capitalization rate (“cap rate”) is a shorthand expression of a given investment’s return and represents the weighted average return to the debt and equity positions. As detailed in this article, hotel cap rates are higher than they’ve been in recent years and are unlikely to decline anytime soon.
Paris Market Pulse 2024 – Going for Gold
Snapshot of the Paris hotel market in 2024 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
The Continued Recovery of the New Orleans Lodging Market
The pandemic’s prolonged impact on the New Orleans hospitality market exacerbated a slow period in the convention cycle. However, New Orleans remains a popular leisure destination, with new upscale hotel supply and renovations to demand generators. Market participants are confident that demand growth in 2024 and 2025 will help the city recover to its pre-pandemic metrics.
Mississippi Gulf Coast: A Record Recovery
The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the market’s popularity going forward.
Look What You Made Me Do To The U.S. Economy (Taylor's Version)
Taylor Swift’s Eras Tour has had an estimated $4.6 billion impact on the US economy. This seems absurd at first, but HVS analysis reveals that Swift’s tour is an immense outlier from other concert tours in attracting attendees from out of town. More than 3.7 million people travelled more than 100 miles from home to see Swift perform.
Industry Insights
We have written thousands of articles about all aspects of hospitality, including valuations, investing, lending, operations, asset management, and much more.
This article reviews the key dynamics shaping Taormina’s hotel market in 2026, from tourism demand and hotel performance to evolving supply patterns, lifestyle positioning and investment activity.
Austin, Dallas, Houston, and Fort Worth are pursuing convention center expansions totaling $7.6 to $7.8 billion, with San Antonio considering an additional $900 million project. These developments are largely enabled by Texas’s innovative financing mechanisms, such as Project Financing Zones. This article examines the scope of these projects and their policy foundations, while analyzing how they shape both Texas’s internal competition and its national positioning in the convention industry.
The Downtown St. Louis hotel market steadily recovered from the impact of the COVID-19 pandemic until 2024, when the recovery stalled due to a correction in leisure demand and disruptions at the convention center. However, subsequent airport passenger traffic growth and completion of the convention center’s expansion, along with other trends and developments, provide a stronger outlook for the market in 2025 and beyond.
In recent months, it has become clear that interest rates may stay higher for longer. In this article, we have compiled and analyzed historical hotel interest rate data, as well as indications from the Fed on the anticipated direction of interest rates, to provide some context for hotel financing trends.
A capitalization rate (“cap rate”) is a shorthand expression of a given investment’s return and represents the weighted average return to the debt and equity positions. As detailed in this article, hotel cap rates are higher than they’ve been in recent years and are unlikely to decline anytime soon.
Snapshot of the Paris hotel market in 2024 with an exploration of tourism demand, hotel performance, hotel supply, the investment market and the market outlook.
The pandemic’s prolonged impact on the New Orleans hospitality market exacerbated a slow period in the convention cycle. However, New Orleans remains a popular leisure destination, with new upscale hotel supply and renovations to demand generators. Market participants are confident that demand growth in 2024 and 2025 will help the city recover to its pre-pandemic metrics.
The Mississippi Gulf Coast reopened faster than most markets in the Southeast, allowing this area to become a drive-to destination for leisure travel. While the record room-rate increases achieved in 2021 and 2022 may not continue, new properties and attractions along the coast should support the market’s popularity going forward.
Taylor Swift’s Eras Tour has had an estimated $4.6 billion impact on the US economy. This seems absurd at first, but HVS analysis reveals that Swift’s tour is an immense outlier from other concert tours in attracting attendees from out of town. More than 3.7 million people travelled more than 100 miles from home to see Swift perform.
Robust demand in urban centers continues to drive Canadian hotel values despite high interest rate environment.