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The Coachella Valley is known for its signature events, including the Coachella Valley Music & Arts Festival. With major events canceled in 2020, how did the market perform? What’s the road for recovery?

With demand levels on the rise and several redevelopment and revitalization projects occurring in the area, the Coachella Valley is experiencing a renaissance.

Championship golf courses, lush resorts, and emerald events are earning this desert city a reputation for greenery.

Prior to the events of September 11th, the market was performing at levels on par with 2000; however, since September 11th the market occupancy declined somewhat.